Results 201 to 210 of about 21,560,484 (213)

The Effects of Cable News Outlets’ Customer-Based Brand Equity on Audiences’ Evaluation of the Credibility of their Online Brand Extensions

Journal of Media Business Studies, 2010
Jiran Hou, Tayo Oyedeji
exaly  

Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand

Journal of Business Research, 2012
Angella Kim, Eunju Ko
exaly  

Perceived social media marketing activities and consumer-based brand equity : Testing a moderated mediation model

Asia Pacific Journal of Marketing and Logistics, 2020
Kian Yeik Koay
exaly  

Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior

Journal of Business Research, 2016
Bruno Godey, Daniele PEDERZOLI, Rahul Singh   +2 more
exaly  

Unpacking the relationship between social media marketing and brand equity: The mediating role of consumers’ benefits and experience

Journal of Business Research, 2020
Riccardo Rialti, Raffaele Filieri, Lamberto Zollo   +2 more
exaly  

A study on the effects of social media marketing activities on brand equity and customer response in the airline industry

Journal of Air Transport Management, 2018
Jin-Woo Park
exaly  

Drivers of brand equity of television news channels: evidences from emerging market

Marketing Intelligence and Planning, 2017
Prof.
exaly  

Consumer emotional brand attachment with social media brands and social media brand equity

European Journal of Marketing, 2019
Abhishek Dwivedi, Lester W Johnson
exaly  

How trust moderates social media engagement and brand equity

Journal of Research in Interactive Marketing, 2017
Hardeep Chahal
exaly