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Nutrition and Health Claims as Marketing Tools

Critical Reviews in Food Science and Nutrition, 2013
European regulations mandate that only substantiated and approved statements can be used as nutrition- and health-related claims in food marketing. A thorough understanding of consumer perceptions of these approved claims is needed to assess their impact on both the purchase intention of functional foods and the development of innovative functional ...
van Buul, V.J., Brouns, F.J.P.
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Nutritional knowledge, nutritional labels, and health claims on food

British Food Journal, 2012
PurposeThe primary purpose is to examine the factors that affect the use of nutritional facts, nutrient content claims and health claims on food label use in the United Kingdom.Design/methodology/approachThe paper reports the results of a survey of over 300 face‐to‐face interviews with shoppers of Asda, Morrisons and Sainsbury – three of the major ...
Dan Petrovici   +3 more
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Health Claims and Methodological Controversy in Nutrition Science

Risk Analysis, 2017
This article analyzes the debate about data acquisition and assessment in health claims regulation by identifying the underlying controversies on methodological choice. Regulation in the European Union imposes the need for a scientific substantiation of all health claims (claims about a relationship between consumption of certain food ingredients and ...
Oliver, Todt, José Luis, Luján
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Regulation of Nutrition and Health Claims in Advertising

Journal of Advertising Research, 2008
This article reviews the intentions and assumptions underlying calls for greater regulation of nutrition and health claims in food advertising and examines the likely impact of new European regulations on health-related claims. After providing a review of the literature concerning regulatory effectiveness and on nutritional and health-related claims in
Brennan, Ross   +4 more
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Nutrition and Health Claims

Abstract This chapter analyses the provisions of the Nutrition and Health Claims Regulation. After a general introduction of its legal basis, scope, and major definitions (sections 14.3–14.5), the general requirements for nutrition and health claims are elaborated (section 14.6).
Hanna Schebesta, Kai Purnhagen
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Nutrition and health claims in practice

Nutrition Bulletin, 2015
AbstractThe European Nutrition and Health Claims Regulation ensures that any claims on European Union food labels are substantiated by robust scientific evidence; is this promoting innovation in the food industry and enabling consumers to make meaningful food choices?
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Are Some Comparative Nutrition Claims Misleading? The Role of Nutrition Knowledge, Ad Claim Type and Disclosure Conditions

Journal of Advertising, 2000
Abstract As the regulator of all national food advertising, the Federal Trade Commission (FTC) has expressed concern that consumers may be misled by certain comparative nutrient content claims in advertising. To help examine this issue, primary food shoppers were recruited and interviewed in three U.S. markets according to generally accepted procedures
Andrews, J. Craig   +2 more
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Consumer perceptions on Nutrition Claims

2009
The purpose of this study was to investigate importance of nutrition claims according to sociodemographic variables in representative sample of Croatian adults in age 15 years and over, using Computer Assisted Telephone Interviewing (CATI) system. Analysis sample consisted of 637 subjects who reported to use nutrition label. The importance of nutrition
Colić-Barić, Irena   +1 more
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FOOD MARKETING: NUTRITION AND HEALTH CLAIMS

Nutrition & Food Science, 1988
The basic control of claims made for foods in the UK is provided by the Food Act 1984 in England and Wales, the Food and Drugs (Scotland) Act 1956 and the Food and Drugs (Northern Ireland) Act 1958. These Acts make it an offence to label or advertise a food in such a way as to mislead as to its ‘nature, substance or quality’ where ‘quality’ includes ...
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Health claims on organic nutrition - are organic consumers receptive to health claims on organic nutrition?

2014
The German food market changed tremendously as the population increasingly seeks for healthy and fair traded nutrition in comparison to the past years when pricing was one of the decisive attributes. This fact causes the increasing demand for natural, regional and also health enhancing products.
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