Results 171 to 180 of about 5,005 (210)
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2016
Omni-channel can be defined as a synchronized operating model in which all of the retailer's channels are aligned and present a single face to the customer, along with one consistent way of doing business. In this model, companies replace the many views of the customer they often hold today with one unified view of the customer—enabling them to respond
Saikiran Pollamarasetty, Ravi Potti
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Omni-channel can be defined as a synchronized operating model in which all of the retailer's channels are aligned and present a single face to the customer, along with one consistent way of doing business. In this model, companies replace the many views of the customer they often hold today with one unified view of the customer—enabling them to respond
Saikiran Pollamarasetty, Ravi Potti
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Romanian Distribution Committee Magazine Volume 4 Issue 2, 2013 Since the advent of the internet, shopping has been a key component in its commercial use and usefulness. Products and services such as books, clothing, household goods, theatre/cinema tickets and holidays were some of the original offerings. Over time the range of products and services available has been extended significantly. However in the last few
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Mobile Technology Contributing to Omni-Channel Retail
Proceedings of the 16th International Conference on Advances in Mobile Computing and Multimedia, 2018Technological integration and convergence enables customers to experience conventional, online and mobile shopping. Companies tailor multiple retail channels in respond to their customers' needs. The so-called omni-channel retail strategy suggests an integrated shopping approach, combining the convenience of various digital channels with the customers'
Mladenow, Andreas +2 more
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Measuring retail performance in an omni-channel world
Journal of Marketing Channels, 2020Driven by global advances in technology and changes in consumer buying behavior, brick-and-mortar retailers are being forced to become omni-channel retailers.
Mel F. Zuberi, Daniel Rajaratnam
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Designing a centralized distribution system for omni‐channel retailing
Production and Operations Management, 2018We study the optimal supply chain design for a dual‐channel retailer that operates physical and web‐based stores and has traditionally managed each one separately. With increased pressures from customers and decreased profits due to marked‐down leftover inventories in each channel, the retailer considers integrating the supply chain ...
Jia Guo, Burcu B. Keskin
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Omni-channel retailing: Do offline retailers benefit from online reviews?
International Journal of Production Economics, 2019Abstract In the omni-channel retailing era, online reviews are being increasingly integrated into offline channels. In this study we explore the online review integration strategy for a pure offline retailer that takes the initiative to integrate selective online consumer reviews (OCR) from its competing online rival retailer into its in-store sales ...
Yiming Li +3 more
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Inventory Fulfillment Strategies for an Omni-Channel Retailer
SSRN Electronic Journal, 2015In this paper, we study the fulfillment strategies of an omni-channel retailer that would like to leverage its established offline retail channel infrastructure to help its online sales. We consider a single newsvendor-type product that is sold in both online and offline channels to non-overlapping markets with independent Poisson demand.
Elnaz Jalilipour Alishah +2 more
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Optimal Joint Assortment for an Omni-Channel Retailer
Information Systems ResearchWith the growing popularity of e-commerce, nearly every prominent retailer is aiming to turn omni-channel. One crucial decision in this pursuit is the identification of the joint assortment. In this study, we contribute by examining joint assortment and product prices for a retailer that sells products through both brick-and-mortar and online channels.
Amar Sapra, Subodha Kumar
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Omni-Channel Retailing and Perceived Service Quality
2017The consumers´ purchasing behaviour has changed tremendously with the development of multichannel retailing. Consumers nowadays tend to switch retail channels during their purchasing process. In this context, the term ‘omni-channel retailing' can be considered as the most advanced stage of a multichannel-retailing system, implying full customer ...
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Omni-channel retailing: exploring how retailers interweave touch points
2017To compete in the age of omni-channel retailing, retailers are engaged in designing and implementing solutions that aim at " creating intersections " across touch points. They intend at interweaving touch points so that consumers can easily switch from one to another – either from web to store or from store to web.
Huré, Elodie +2 more
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