Results 11 to 20 of about 580,334 (317)
Multiplicative bidding in online advertising [PDF]
Proceedings of the fifteenth ACM conference on Economics and computation, 2014 25 pages; accepted to EC ...
Bateni, MohammadHossein +3 more
openaire +4 more sources
Psikodimensia: Kajian Ilmiah Psikologi, 2020 The high number of online shopping transactions and the rapid increase in internet users in Indonesia has encouraged many marketers to advertise their products online.
Felicia Juliana Haloho +1 more
doaj +1 more source
International Journal of Innovation in the Digital Economy, 2017 This study expands previous models of avoidance on online advertising, in particular, Cho and Cheon (2004)'s model, and examines two new dimensions on why people avoid advertising on the Internet. The study presents a comprehensive theoretical model and examines seven exogenous latent variables based on structural equation modeling, SEM.
Mehdi Behboudi, Amir Abedini Koshksaray
+5 more sources
Frontiers in Psychology, 2022 In China, online sales continue to grow against the generally adverse effects of the COVID-19 pandemic on economic development. Although advertisers favor online targeted advertising for its precision, consumers may find it intrusive and avoid it.
Hai Jian Wang +5 more
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Analisis Variabel yang Mempengaruhi Minat Investasi Berbasis Aplikasi
Jurnal Bisnis dan Manajemen, 2021 This study considers how the direct and indirect impact from variable of advertising attitude, brand awareness, brands attitude to interest in using online investment applications.
Lina Affifatusholihah +1 more
doaj +1 more source
, 2021 In this research paper, we provide a comprehensive overview of online advertising markets and we analyse the challenges and opportunities concerning digital advertising. We review the degree to which existing and proposed legislation at EU level addresses the identified problems, and identify potential solutions, with reference to experience from EU ...
Fourberg, Niklas +11 more
openaire +3 more sources
Persuasion strategy in online social advertising [PDF]
Training, Language and Culture, 2018 Advertising is in constant development, and the language of advertising is adapting on an ongoing basis. Linguists all over the world have attempted to classify and analyse speech strategies used to create the most persuasive advertising text.
Ksenia V. Popova
doaj +1 more source
Impact of Online Advertisement on Customer Satisfaction With the Mediating Effect of Brand Knowledge
Frontiers in Psychology, 2022 The purpose of this article is to explain how online advertising affects customer satisfaction through the mediation of brand knowledge. The sample size of this survey is based on 100 participants in the Multan region.
Anas A. Salameh +3 more
doaj +1 more source
Jurnal Aplikasi Manajemen, 2020 Online video advertising is one of the most popular types of internet advertisements. The compliance of the website service provider comes from advertising.
Suci Ramadhani +2 more
doaj +1 more source
PLoS ONE, 2021 The rapid emergence of online targeted political advertising has raised concerns over data privacy and what the government's response should be. This paper tested and confirmed the hypothesis that public attitudes toward stricter regulation of online ...
Katharina Baum +2 more
doaj +1 more source