Results 11 to 20 of about 42,332 (261)
Analisis Variabel yang Mempengaruhi Minat Investasi Berbasis Aplikasi
Jurnal Bisnis dan Manajemen, 2021 This study considers how the direct and indirect impact from variable of advertising attitude, brand awareness, brands attitude to interest in using online investment applications.
Lina Affifatusholihah +1 more
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Persuasion strategy in online social advertising [PDF]
Training, Language and Culture, 2018 Advertising is in constant development, and the language of advertising is adapting on an ongoing basis. Linguists all over the world have attempted to classify and analyse speech strategies used to create the most persuasive advertising text.
Ksenia V. Popova
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, 2021 In this research paper, we provide a comprehensive overview of online advertising markets and we analyse the challenges and opportunities concerning digital advertising. We review the degree to which existing and proposed legislation at EU level addresses the identified problems, and identify potential solutions, with reference to experience from EU ...
Fourberg, Niklas +11 more
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Impact of Online Advertisement on Customer Satisfaction With the Mediating Effect of Brand Knowledge
Frontiers in Psychology, 2022 The purpose of this article is to explain how online advertising affects customer satisfaction through the mediation of brand knowledge. The sample size of this survey is based on 100 participants in the Multan region.
Anas A. Salameh +3 more
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Jurnal Aplikasi Manajemen, 2020 Online video advertising is one of the most popular types of internet advertisements. The compliance of the website service provider comes from advertising.
Suci Ramadhani +2 more
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PLoS ONE, 2021 The rapid emergence of online targeted political advertising has raised concerns over data privacy and what the government's response should be. This paper tested and confirmed the hypothesis that public attitudes toward stricter regulation of online ...
Katharina Baum +2 more
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The Impact of Consumers’ Dynamic Browsing Modes on the Effect of In-Feed Native Advertising
Frontiers in Psychology, 2022 As an emerging form of online display advertising, in-feed native advertising is increasingly employed in online news feed platforms. While many advertisers have largely embraced this new advertising format, the current research is full of controversy on
Bangming Xiao, Hao Zhang
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Is Blockchain Ready to Revolutionize Online Advertising?
IEEE Access, 2018 The 200-billion-dollar per annum online advertising ecosystem has become infested with thousands of intermediaries exploiting user data and advertising budgets. All key stakeholders in the value-chain are infected: advertisers with fraud, publishers with
Matti Antero Parssinen +4 more
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Online Advertising and Privacy [PDF]
SSRN Electronic Journal, 2012 An online platform auctions an advertising slot. Several advertisers compete in the auction, and consumers differ in their preferences. Prior to the auction, the platform decides whether to allow advertisers to access information about consumers (disclosure) or not (privacy). Disclosure improves the match between advertisers and consumers but increases
Cornière, Alexandre de, De Nijs, Romain
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A Qualitative Research Regarding the Online Advertising Formats Used by Romanian Companies
Studia Universitatis Vasile Goldis Arad, Seria Stiinte Economice, 2015 The present paper offers an in-depth view about the online advertising formats that are used by Romanian companies or digital advertising agencies. The qualitative research based on semi-structured detailed interviews with 12 professionals, took place in
Acatrinei Carmen
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