Results 21 to 30 of about 42,332 (261)
Identifying machine learning techniques for classification of target advertising
ICT Express, 2020 There have been numerous applications of artificial intelligence (AI) technologies to online advertising, especially to optimize the reach of target audiences.
Jin-A Choi, Kiho Lim
doaj +1 more source
Online Advertising Prediction Model Based on Multiple Source Fusion Feature Extraction [PDF]
Jisuanji gongcheng, 2019 Aiming at the problem of advertising Click Through Rate(CTR) prediction on intelligent mobile devices application platform,this paper proposes a novel online advertising business architecture for intelligent mobile devices based on the traditional CTR ...
LIU Ye,LIU Di,WANG Yanwen,FU Zihao,YIN Jian
doaj +1 more source
Analele Ştiinţifice ale Universităţii "Al.I. Cuza" din Iaşi. Ştiinţe Juridice, 2021 : Online advertising market is dominated by the advertising giants known as Google and Facebook. They are assigned the largest percentage of the global online advertising revenues.
Aura-Elena Amironesei
doaj +1 more source
HortTechnology, 2019 As more individuals use the Internet for business and leisure, the opportunities for firms to promote products and services and to communicate with consumers online increases.
Ariana P. Torres +2 more
doaj +1 more source
Dual-Channel Supply Chain Pricing Decisions under Discounted Advertising Value
Systems, 2022 Retailers advertise on different sales channels. When consumers buy online, the effectiveness of advertising is discounted because they cannot feel the product.
Ke Yan +4 more
doaj +1 more source
The Influence of Online Advertising on the Consumer Behavior of Smartphone Customers
IJEBD (International Journal of Entrepreneurship and Business Development), 2021 Purpose: The fundamental purpose of the study was to determine which domain of the online advertising significantly influence consumer buying behavior.
Alicia Sulayon, Jocelyn S Emotin
doaj +1 more source
Effectiveness of Marketing 4.0 in the World of Online Advertising
MediaTor, 2021 The development of technology has significantly changed the way society lives. In this digitalized world, every activity has been done with the help of technology, including marketing activity.
Alyssa Melita Rahmat
doaj +1 more source
Media and Communication, 2023 Answering the strong need for insight into how minors can effectively be informed about advertising (e.g., influencer marketing) in online content, we ran an online experiment (N = 623 minors between 8 and 18 years old) testing the effects of two ...
Sophie C. Boerman +2 more
doaj +1 more source
REMARKS ABOUT ONLINE ADVERTISING - A QUALITATIVE RESEARCH AMONG ROMANIAN PROFESSIONALS [PDF]
Annals of the University of Oradea: Economic Science, 2015 In the online environment, the users have more control regarding what they want to see and this affects the advertising they are exposed to (due to the profiles created by the websites they have visited).
Acatrinei Carmen
doaj
Journal of Medical Internet Research, 2008 Background To improve the overall impact (reach × efficacy) of cessation treatments and to reduce the population prevalence of smoking, innovative strategies are needed that increase consumer demand for and use of cessation treatments.
Graham, Amanda L +3 more
doaj +1 more source