Results 21 to 30 of about 580,334 (317)
Stochastic Blockmodeling for Online Advertising [PDF]
, 2014 Online advertising is an important and huge industry. Having knowledge of the website attributes can contribute greatly to business strategies for ad-targeting, content display, inventory purchase or revenue prediction.
Chen, Li, Patton, Matthew
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The Impact of Consumers’ Dynamic Browsing Modes on the Effect of In-Feed Native Advertising
Frontiers in Psychology, 2022 As an emerging form of online display advertising, in-feed native advertising is increasingly employed in online news feed platforms. While many advertisers have largely embraced this new advertising format, the current research is full of controversy on
Bangming Xiao, Hao Zhang
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Online Advertising and Privacy [PDF]
SSRN Electronic Journal, 2012 An online platform auctions an advertising slot. Several advertisers compete in the auction, and consumers differ in their preferences. Prior to the auction, the platform decides whether to allow advertisers to access information about consumers (disclosure) or not (privacy). Disclosure improves the match between advertisers and consumers but increases
Cornière, Alexandre de, De Nijs, Romain
openaire +5 more sources
Scalable Audience Reach Estimation in Real-time Online Advertising [PDF]
, 2013 Online advertising has been introduced as one of the most efficient methods of advertising throughout the recent years. Yet, advertisers are concerned about the efficiency of their online advertising campaigns and consequently, would like to restrict ...
Dasdan, Ali +3 more
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A Qualitative Research Regarding the Online Advertising Formats Used by Romanian Companies
Studia Universitatis Vasile Goldis Arad, Seria Stiinte Economice, 2015 The present paper offers an in-depth view about the online advertising formats that are used by Romanian companies or digital advertising agencies. The qualitative research based on semi-structured detailed interviews with 12 professionals, took place in
Acatrinei Carmen
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Is Blockchain Ready to Revolutionize Online Advertising?
IEEE Access, 2018 The 200-billion-dollar per annum online advertising ecosystem has become infested with thousands of intermediaries exploiting user data and advertising budgets. All key stakeholders in the value-chain are infected: advertisers with fraud, publishers with
Matti Antero Parssinen +4 more
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Analele Ştiinţifice ale Universităţii "Al.I. Cuza" din Iaşi. Ştiinţe Juridice, 2021 : Online advertising market is dominated by the advertising giants known as Google and Facebook. They are assigned the largest percentage of the global online advertising revenues.
Aura-Elena Amironesei
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Identifying machine learning techniques for classification of target advertising
ICT Express, 2020 There have been numerous applications of artificial intelligence (AI) technologies to online advertising, especially to optimize the reach of target audiences.
Jin-A Choi, Kiho Lim
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Online Advertising Prediction Model Based on Multiple Source Fusion Feature Extraction [PDF]
Jisuanji gongcheng, 2019 Aiming at the problem of advertising Click Through Rate(CTR) prediction on intelligent mobile devices application platform,this paper proposes a novel online advertising business architecture for intelligent mobile devices based on the traditional CTR ...
LIU Ye,LIU Di,WANG Yanwen,FU Zihao,YIN Jian
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Dual-Channel Supply Chain Pricing Decisions under Discounted Advertising Value
Systems, 2022 Retailers advertise on different sales channels. When consumers buy online, the effectiveness of advertising is discounted because they cannot feel the product.
Ke Yan +4 more
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