Public perceptions of television and online political advertising
Research & PoliticsFor decades, television has dominated political advertising, but that is changing due to the rise of advertising online and on social and digital media.
Travis N. Ridout +3 more
doaj +1 more source
Pengaruh Online Advertising Via Online Behavioural Advertisisng (Oba) Mechanism terhadap Sikap dan Keputusan Pembelian Online (Survei pada Mahasiswa Universitas Brawijaya Angkatan Tahun 2013 yang Pernah Melihat Iklan Online dan Pernah Berbelanja Online) [PDF]
, 2017 This research is intended to know and explain the influence of OBA variables which are targeted advertisement, advertisement characteristics, "AdChoices", cookies, and customer segment profile toward consumer attitudes and purchasing decisions And to ...
Rosalinda, R. M. (Ressy) +1 more
core
Intelligent Information System for Product Promotion in Internet Market
Applied Sciences, 2023 The influence of Internet marketing has grown so much that producers must now reconfigure their businesses from offline operation to online presence simply to meet user expectations.
Khrystyna Lipianina-Honcharenko +5 more
doaj +1 more source
Online advertising: analysis of privacy threats and protection approaches [PDF]
, 2016 Online advertising, the pillar of the “free” content on the Web, has revolutionized the marketing business in recent years by creating a myriad of new opportunities for advertisers to reach potential customers.
Estrada, José +3 more
core +2 more sources
Multi-Touch Attribution Based Budget Allocation in Online Advertising
, 2014 Budget allocation in online advertising deals with distributing the campaign (insertion order) level budgets to different sub-campaigns which employ different targeting criteria and may perform differently in terms of return-on-investment (ROI).
Dasdan, Ali +2 more
core +1 more source
Paid content strategies for news websites: An empirical study of British newspapers' online business models [PDF]
, 2007 This study uses qualitative research interviews and a survey to quantify and analyse business models at online newspapers in the UK. Senior editors and executives reported that news websites rely on advertising income to a greater extent than their print
Chyi Hsiang Iris +8 more
core +1 more source
Programmatic Advertising and Online Publishers: The Case of Libertatea.Ro
Studies in Business and Economics, 2023 Programmatic advertising rose in the early 2000s, aiming at streamlining the online media buying process. It offered marketers the means to buy millions of advertising impressions instantly and helped publishers increase their revenues. The deployment of
Ungureanu Andrei +3 more
doaj +1 more source
Ads and Fraud: A Comprehensive Survey of Fraud in Online Advertising
Journal of Cybersecurity and Privacy, 2021 Over the last two decades, we have witnessed a fundamental transformation of the advertising industry, which has been steadily moving away from the traditional advertising mediums, such as television or direct marketing, towards digital-centric and ...
Shadi Sadeghpour, Natalija Vlajic
doaj +1 more source
Aceh young users purchase intention by online store exposure on Facebook [PDF]
International Journal of Data and Network Science, 2017 This study aims to determine the effect of advertising exposed by Lazada Indonesia on Facebook toward online purchase intention among the youth in Aceh, particularly the students of Syiah Kuala University.
Febri Nurrahmi +4 more
doaj +1 more source
Cost-sensitive Learning for Utility Optimization in Online Advertising Auctions
, 2017 One of the most challenging problems in computational advertising is the prediction of click-through and conversion rates for bidding in online advertising auctions.
Chapelle, Olivier +2 more
core +1 more source