Results 61 to 70 of about 583,608 (316)
Randomized Revenue Monotone Mechanisms for Online Advertising
, 2014 Online advertising is the main source of revenue for many Internet firms. A central component of online advertising is the underlying mechanism that selects and prices the winning ads for a given ad slot.
A.V. Goldberg +7 more
core +1 more source
Agribusiness, EarlyView.ABSTRACT Sustainability labels can help support consumers select more socially and environmentally friendly options, thereby enhancing returns for conscientious producers and promoting the transition to a more sustainable food system. However, consumer confusion regarding labels' meaning undermines their effectiveness.
Monika Hartmann +4 more
wiley +1 more source
Children’s Views and Practices Regarding Online Advertising
Nordicom Review, 2013 This article focuses on children’s relationship with online advertising, a topic which is insufficiently researched. Individual interviews (n=20) were conducted with Swedish children to gain insight into their views and practices regarding advertising on
Martínez Carolina +2 more
doaj +1 more source
Online Advertising Fraud [PDF]
Computer, 2019 Fraud is a trust issue. Online fraud is a cybertrust issue. Juniper Research estimated that advertising frauds cost online advertisers USd19 billion worldwide in 2018. A recent survey found that 78% of respondents were concerned about ad fraud and bot traffic.
Nir Kshetri, Jeffrey Voas
openaire +1 more source
How Online Behavioral Advertising Affects Purchase Intention with Consumer Trust as Mediating Variable [PDF]
, 2023 Fitri Ayu Nofirda, Mulkan Ikram
openalex +1 more source
Consumer Preferences for Craft Beer: The Interplay of Localness and Advertising Language
Agribusiness, EarlyView.ABSTRACT This study explores the influence of the language of the label, origin of production, and origin of brewing ingredients on Croatian consumers' preferences and willingness to pay for organic craft beer. Employing an online survey and a choice experiment among 223 Croatian alcohol consumers, we find that while there's a willingness to pay a ...
Marija Cerjak +2 more
wiley +1 more source
Jurnal Studi Manajemen OrganisasiAbstrak Penelitian ini bertujuan untuk menganalisis pengaruh Online Customer Review, Online Customer Rating dan Online Advertising terhadap keputusan pembelian online di marketplace Shopee, dengan fokus pada pelanggan Online Shop Shopee di Semarang ...
shofiana aprina puteri
doaj +1 more source
Ethics in online advertising [PDF]
, 2010 La consolidación de Internet como soporte publicitario obliga a una revisión de los principios legales y éticos aplicables a las iniciativas publicitarias en el mundo digital, teniendo en cuenta además las peculiaridades de nuevos espacios digitales como
Castello-Martinez, Araceli
core +1 more source
OFFLINE ADVERTISING VERSUS ONLINE ADVERTISING
Theoretical and Practical Research in the Economic Fields, 2019 The starting point of the article is the following: is the online environment appropriate to the requirements and needs for affirmation and efficiency of advertising considered a concern by itself? How effective is this advertising model? How can we demonstrate the effectiveness of online advertising?
Cristiana Luminiţa BOGDĂNOIU +2 more
openaire +1 more source
Agribusiness, EarlyView.ABSTRACT This study investigates how consumer taste and brand equity perceptions shape the acceptance of plant‐based milk products. Using a blind/informed tasting experiment, we evaluated consumers' willingness to buy (WTB) and taste perception of a plant‐based milk alternative produced by a traditional dairy brand, compared with competing plant‐based ...
Federico Parmiggiani +6 more
wiley +1 more source