Results 241 to 250 of about 20,434 (263)

Online Brand Communities

2016
Francisco J. Martínez-López, Rafael Anaya, Rocio Aguilar, Sebastián Molinillo   +3 more
openaire   +1 more source

Brand loyalty creation within online brand communities

2011
The purpose of the research is to understand how brand loyalty is created within online brand communities. Additionally, a comparison of the brand loyalty creation process between company-initiated and consumer-initiated online brand community is undertaken.
Dubois, Théophile, Westerhausen, Uwe
openaire   +1 more source

Investigating the Impact of Online Brand Communities on Online Customer Engagement and Brand Loyalty

Journal of Global Marketing, 2023
Rajeev Gupta, Vikas Kumar, Arun Kumar Kaushik, Devashish Das Gupta, Rahul Sindhwani   +4 more
openaire   +1 more source

On the relationship between online brand community and brand preference in political market

International Review on Public and Nonprofit Marketing, 2020
Saikat Banerjee
exaly  

Consumer community cognition, brand loyalty, and behaviour intentions within online publishing communities: An empirical study of Epubit in China

Learned Publishing, 2021
Zheng Lei, Zhiqiang Zhang
exaly  

Relationships among community interaction characteristics, perceived benefits, community commitment, and oppositional brand loyalty in online brand communities

International Journal of Information Management, 2013
Ying-Feng Kuo
exaly  

Managing the product-harm crisis in the digital era: The role of consumer online brand community engagement

Journal of Business Research, 2020
Zhibin Lin, Raffaele Filieri
exaly  

Online brand community engagement: Scale development and validation

Journal of Business Research, 2015
Roger Calantone, Clay Voorhees, Brian Baldus   +2 more
exaly  

The bright side and dark side of group heterogeneity within online brand community

Journal of Product and Brand Management, 2019
Junyun Liao
exaly  

When does an online brand community backfire? An empirical study

Journal of Research in Interactive Marketing, 2020
Junyun Liao
exaly