Results 261 to 270 of about 13,517,069 (286)

Online Brand Communities

2017
Cherniece J. Plume, Yogesh K. Dwivedi, Emma L. Slade   +2 more
openaire   +1 more source

Online Brand Communities

2016
Francisco J. Martínez-López, Rafael Anaya, Rocio Aguilar, Sebastián Molinillo   +3 more
openaire   +1 more source

Investigating the Impact of Online Brand Communities on Online Customer Engagement and Brand Loyalty

Journal of Global Marketing, 2023
Rajeev Gupta, Vikas Kumar, Arun Kumar Kaushik, Devashish Das Gupta, Rahul Sindhwani   +4 more
openaire   +1 more source

Relationships Among Community Interaction Characteristics, Perceived Benefits, Community Commitment, and Oppositional Brand Loyalty in Online Brand Communities

International Journal of Information Management, 2013
Ying-Feng Kuo
exaly  

Consumer Engagement in Online Brand Communities: A Social Media Perspective

Journal of Product and Brand Management, 2015
Cleopatra Veloutsou, Laurence Dessart, Anna Morgan-Thomas   +2 more
exaly  

Online Brand Community Engagement: Scale Development and Validation

Journal of Business Research, 2015
Clay Voorhees, Brian J Baldus
exaly  

Influence of Consumer Attitude Toward Online Brand Community on Revisit Intention and Brand Trust

Journal of Retailing and Consumer Services, 2014
Na Young Jung
exaly  

Love the Star, Love the Team? The Spillover Effect of Athlete Sub Brand to Team Brand Advocacy in Online Brand Communities

Journal of Product and Brand Management, 2023
exaly  

How Community Interactions Contribute to Harmonious Community Relationships and Customers’ Identification in Online Brand Community

International Journal of Information Management, 2016
Mingli Zhang, Nuan Luo, Yu Wang
exaly  

Communicating the brand in the online environment

2014
Kelić, Ivan, Biloš, Antun, Ružić, Ivan   +2 more
openaire   +1 more source