Results 251 to 260 of about 20,434 (263)

How community interactions contribute to harmonious community relationships and customers’ identification in online brand community

International Journal of Information Management, 2016
Mingli Zhang, Nuan Luo, Yu Wang
exaly  

Communicating the brand in the online environment

2014
Kelić, Ivan, Biloš, Antun, Ružić, Ivan   +2 more
openaire   +1 more source

Online Brand Communities:Loyal to the Community or the Brand?

2013
Popp, Bastian, Horbel, Chris, Woratschek, Herbert   +2 more
openaire   +1 more source

Sense of community and social identity effect on brand love:Based on the online communities of a luxury fashion brands

Journal of Global Fashion Marketing, 2019
Regina Burnasheva, Katherine Villalobos-Moron, Yonggu Suh   +2 more
exaly  

The impact of online brand community characteristics on customer engagement: An application of Stimulus-Organism-Response paradigm

Telematics and Informatics, 2017
Zilur Rahman, Jamid Islam
exaly  

Extending lead-user theory to online brand communities: The case of the community Ducati

Technovation, 2011
Gianluca Marchi, Claudio Giachetti
exaly  

Influence of consumer attitude toward online brand community on revisit intention and brand trust

Journal of Retailing and Consumer Services, 2014
exaly  

Cultural Differences in Online Community Motivations: Exploring Korean Automobile Online Brand Communities (KAOBCs) and American Automobile Online Brand Communities (AAOBCs)

Journal of Promotion Management, 2017
Sally Mcmillan
exaly  

Online brand community response to negative brand events: the role of group eWOM

Internet Research, 2013
exaly  

How brand loyalty is affected by online brand community?

2015
Ching-Wei Ho, Yu-Bing Wang, Hsiang-Yuan Chang   +2 more
openaire   +1 more source