Results 271 to 280 of about 13,517,069 (286)

Firm-Hosted Online Brand Communities and New Product Success

Journal of the Academy of Marketing Science, 2014
Christian Homburg, Richard L Gruner, Bryan Lukas   +2 more
exaly  

Online Brand Communities:Loyal to the Community or the Brand?

2013
Popp, Bastian, Horbel, Chris, Woratschek, Herbert   +2 more
openaire   +1 more source

The Impact of Online Brand Community Characteristics on Customer Engagement: An Application of Stimulus-Organism-Response Paradigm

Telematics and Informatics, 2017
Zilur Rahman, Jamid Islam
exaly  

Luxury Brand Value Co-Creation With Online Brand Communities in the Service Encounter

Journal of Business Research, 2022
exaly  

Detecting, Preventing, and Mitigating Online Firestorms in Brand Communities

Journal of Marketing, 2019
Stephan Ludwig, Dennis Herhausen, Dhruv Grewal   +2 more
exaly  

When Does an Online Brand Community Backfire? An Empirical Study

Journal of Research in Interactive Marketing, 2020
Junyun Liao
exaly  

Sense of Community and Social Identity Effect on Brand Love: Based on the Online Communities of a Luxury Fashion Brands

Journal of Global Fashion Marketing, 2019
Regina Burnasheva, Katherine Villalobos-Moron, Yong Gu Suh   +2 more
exaly  

It Takes a Marketplace Community to Raise Brand Commitment: The Role of Online Communities

Journal of Marketing Management, 2008
Jae Wook Kim
exaly  

Online Brand Communities as Heterogeneous Gatherings: A Netnographic Exploration of Apple Users

Journal of Product and Brand Management, 2017
Yunus Dursun, Tugba Ozboluk
exaly  

The Influence of C2C Communications in Online Brand Communities on Customer Purchase Behavior

Journal of the Academy of Marketing Science, 2010
Charles H Noble, Stephanie M Noble
exaly