Results 281 to 286 of about 13,517,069 (286)
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Antecedents and Consequences of Online Brand Community Participation: A Conceptual Framework
Journal of Internet Commerce, 2010Delonia O Cooley, Vivek Madupu
exaly
Transforming Visitors Into Members in Online Brand Communities: Evidence From China
Journal of Business Research, 2013Zhimin Zhou
exaly
How brand loyalty is affected by online brand community?
2015Ching-Wei Ho +2 more
openaire +1 more source
Online Brand Communities: Constructing and Co-Constructing Brand Culture
Journal of Marketing Management, 2016Sharon Schembri
exaly
Engagement in online brand communities and marketing research online communities (MROCs)
2013openaire +1 more source
Online Social Networks: An Online Brand Community Framework.
Jeffrey Segrave +2 moreopenaire +1 more source