The Moderating Role of Anticipated Regret and Product Involvement on Online Impulsive Buying Behavior [PDF]
Frontiers in Psychology, 2021 Online impulsive buying behavior has drawn an increasing amount of attention from researchers and marketers as well; however, little research has explored how cognitive aspect and emotional aspect effect online impulsive buying together.
Bin Li +5 more
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Product Impulsive Buying on Online Shops
IJEBD (International Journal of Entrepreneurship and Business Development), 2023 Purpose: This research is aimed at assisting academics and business professionals in creating and implementing online marketing strategies to increase sales turnover through consumers' impulsive buying behavior to consider the factors of internet ...
Yudith Febrianty Lerrick +2 more
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Online Impulsive Buying Behaviour: A Systematic Review [PDF]
Colombo Business JournalThe study aims to identify influential factors affecting online impulsive buying behaviour through a systematic review following PRISMA guidelines. A total of 29 studies addressing online impulsive buying behaviour were included.
Shailendra Kumar +2 more
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A comprehensive study on factors influencing online impulse buying behavior: Evidence from Shopee video platform [PDF]
HeliyonThe rapid expansion of online commerce has significantly altered consumer behavior, particularly among digitally-savvy Generation Z individuals. This research analyzes the influence of product presentation videos on online impulsive buying behaviors in ...
Thi Thuy An Ngo +5 more
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Imagination Matters When You Shop Online: The Moderating Role of Mental Simulation Between Materialism and Online Impulsive Buying [PDF]
Psychology Research and Behavior Management, 2019 Jing Li,1 Ruirui Yang,1,2 Junjie Cui,1 Yongyu Guo3 1School of Psychology, Central China Normal University, Key Laboratory of Cyberpsychology and Behavior, Ministry of Education, and Hubei Human Development and Mental Health Key Laboratory, Wuhan 430079 ...
Li J, Yang R, Cui J, Guo Y
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The Effect of Materialism on Impulsive Buying: The Mediating Role of the Diderot Effect [PDF]
Behavioral SciencesMaterialism is recognized as an important determinant of consumer behavior. However, studies exploring how materialism influences impulsive buying through the Diderot effect in digital contexts remain scarce.
Rana Şen Doğan
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Dataset on online impulsive buying behavior of buy now pay later users and non-buy now pay later users in Indonesia using the stimulus-organism-response model [PDF]
Data in BriefThis paper provides a dataset that thoroughly explores online impulsive buying behavior, offering a comparative analysis between Buy Now Pay Later (BNPL) users and non- Buy Now Pay Later users in Indonesia. Utilizing the Stimulus-Organism-Response (S-O-R)
Verni Juita +3 more
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The role of social presence in impulsive buying during live streaming E-commerce: exploring the mechanisms of customer inspiration and positive emotion [PDF]
BMC PsychologyThis research explores the main question related to the relationship between social presence and impulsive buying behavior by understanding the role played by customer inspiration and positive emotion in live streaming e-commerce. The data for this study
Miaoling Liu +3 more
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The mediation effect of the urge to buy impulsively on grocery online impulse buying decisions
Cogent Business & ManagementImpulse buying decisions are influenced by external stimuli, which give rise to internal stimuli to encourage impulsive buying decisions. Previous research has revealed that external stimuli such as popularity and scarcity claims encourage impulse buying
Ina Melati +4 more
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Effects of Sentiment on Impulsive Buying Behavior: Evidence of COVID-19 in Indonesia [PDF]
Journal of Economics, Business & Accountancy Ventura, 2021 This study aims to investigate the effects of positive and negative sentiment on impulsive buying behavior among Indonesian people based on the theory of stimulus organism response (S-O-R).
Ali Mursid
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