Results 151 to 160 of about 1,315 (192)
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Online social capital: Understanding e-impulse buying in practice
Journal of Retailing and Consumer Services, 2009Socially constructed marketing imageries (e.g. e-atmospherics) help consumers while making choices and decisions. Still, human and retailing technology interactions are rarely evaluated from a social practice perspective. This article explores the potential impact of socially constructed e-atmospherics on impulse buying.
Jouan de Kervenoael, Ronan +2 more
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Online grocery shopping: Determinants of online impulse buying behavior
2011During the last years, sales in the online grocery business have increased steadily but on a rather small scale. Considering the total American market for grocery sales, online sales make up only 1 to 2 per cent (Jopson/Rappeport 2011 [12]). Big players like the brick-andmortar retailers Tesco and Wal-Mart, and internet retailers such as Amazon ...
Martin Fassnacht, Stefanie Wriedt
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A dual systems model of online impulse buying
Industrial Management & Data Systems, 2020PurposeConsumers often communicate with other consumers and perform impulse buying behavior on social commerce websites. Based on stimulus-organism-response framework and dual systems theory, the present study examines the effects of social interactions and self-control on consumers' impulse purchase.Design/methodology/approachAn online survey ...
Haiqin Xu, Kem Z.K. Zhang, Sesia J. Zhao
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Factors influencing impulse buying during an online purchase
Electronic Commerce Research, 2007Using actual purchasing behavior by visitors to a High School Reunion web store, this study examines the factors that lead to an increased willingness by on-line consumers to purchase impulse items. Consistent with mental accounting and the psychophysics of prices, we find that people's purchase of the impulse item increases with the total amount spent
Scott A. Jeffrey, Rebecca Hodge
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Online Impulse Buying—Integrative Review of Psychological Factors
2021The aim of this paper is to make an integrative review on the impact of psychological factors on online impulse buying, namely stress reaction; self-esteem; materialism; boredom; positive affect; absorption; shopping pleasure; need for hedonic and utilitarian consumption and habit.
Daniel Costa Pacheco +3 more
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Online Impulse Buying and Cognitive Dissonance
2021Consumers’ beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However, the impact of these thoughts and beliefs on the decision to make an online purchase is not direct. It can be moderated by the emotions experienced while browsing an e-commerce website.
Giovanni Mattia +2 more
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Role of local presence in online impulse buying
Information & Management, 2017This paper proposes and tests a model to explain how consumers’ perceptions of product presentation technologies may affect online impulse buying. Data from a laboratory experiment (N = 212), which were analyzed using a structural equation modeling approach, showed that vividness and interactivity of online product presentations increased the ...
Vonkeman, C. +2 more
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Impulse buying tendencies among online shoppers in Sweden
Journal of Research in Interactive Marketing, 2017PurposeThe purpose of this study is to characterize consumers with high impulse buying tendency (IBT) by comparing them with low-IBT consumers in an online shopping context.Design/methodology/approachData were collected through a postal survey to a random sample of Swedish citizens, resulting in 144 responses, which were analysed statistically ...
Maria Ek Styvén +2 more
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The Antecedents of Online Impulsive Buying
2023 8th International Conference on Business and Industrial Research (ICBIR), 2023Tiurida Lily Anita +4 more
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Information Systems Management, 2016
Previous studies emphasized that e-businesses could increase sales with marketing strategies on shopping web sites that induce impulsive buying behavior, and lacked an empirical approach to problems caused by impulsive buying. This study proposes a research model that deals with online consumers’ impulsive buying behavior and empirically validates it ...
Se Hun Lim, Sukho Lee, Dan J. Kim
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Previous studies emphasized that e-businesses could increase sales with marketing strategies on shopping web sites that induce impulsive buying behavior, and lacked an empirical approach to problems caused by impulsive buying. This study proposes a research model that deals with online consumers’ impulsive buying behavior and empirically validates it ...
Se Hun Lim, Sukho Lee, Dan J. Kim
openaire +1 more source