Results 11 to 20 of about 1,315 (192)
Determinants of Online Impulsive Buying Post Pandemic Covid-19
Jurnal Teknik Industri, 2023 During the Covid-19 pandemic, the use of social media has increased in line with online buying transactions. This research was conducted to find out online impulsive buying due to the large amount of information and promotion spread on social media ...
Fransisca Andreani +2 more
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Modeling the significance of advertising values on online impulse buying behavior
Humanities & Social Sciences Communications, 2023 Growth in online impulsive buying and digital advertising have drawn the attention of researchers in developed countries, but it is still in its early stages, especially in China.
Zhitan Feng +3 more
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The Effect of Scarcity Messages on Tourists’ Impulsive Buying Motivation and Impulsive Buying Behavior in Online Booking: The Moderating Role of Travel Experience [PDF]
Muṭāli̒āt-i Mudīriyyat-i Gardishgarī, 2022 Introduction Travel marketers use the appeal of scarcity messages as a promotional tool and technique to make the product or service more attractive with the ultimate aim of selling faster and more. Scarcity messages have proved to be extremely practical
Mohammad Reza Karimi Alavijeh +1 more
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Impulse Buying on users of online shopping
Jurnal Manajemen Bisnis, 2021 This study explores the effect on impulse buying of hedonic motivation for shopping, shooping lifestyle and price discount. In this type of non- probability sampling method used in the study, the collection of data using a questionnaire instrument is judgmental sampling to Lazada.co.id for as many as 100 consumers. With the assistance of the SPSS
Karta Negara Salam +3 more
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The Effect of Sales Promotion and Knowledge on Impulsive Buying of Online Platform Consumers
Journal of Consumer Sciences, 2021 Impulsive buying is an unplanned purchase decision due to stimulation from the shopping environment. This study aims to analyze the consumer characteristics and sales promotion, knowledge, and impulsive buying and the influence of consumer ...
Tasneem Al Mutanafisa, Retnaningsih
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Children &Society, EarlyView., 2023 Abstract This article presents findings from a UK‐based qualitative study that explored parents/carers experiences of child to parent violence (CPV) from their child who has a neurodevelopmental difference. The study used semi‐structured interviews with 15 mothers who were experiencing physical and psychological violence from their child, often on a ...
Amanda Holt
wiley +1 more source
The state of online impulse-buying research: A literature analysis [PDF]
Information & Management, 2017 Online impulse buying has drawn increasing scholarly attention across disciplines. However, little effort has been made to evaluate the status of research and consolidate the findings in the literature. To address this research gap, we conducted a systematic review of studies of online impulse buying, and used the Stimulus–Organism–Response (SOR ...
Chan, T. K. H. +2 more
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Jurnal Manajemen Teori dan Terapan, 2022 Objective: The research aims to ascertain the influence and examine the function of materialism (centrality, success, and pleasure) on impulsive online purchasing using financial literacy as a moderating factor.
Mega Noerman Ningtyas, Amelindha Vania
doaj +1 more source
Frontiers in Environmental Science, 2023 Online purchasing is increasing because customers are shifting to digital wallets and digital money, as these services are provided by different microfinance and other commercial banking sectors, and different online brands are working in Pakistan to ...
Qing Wei +5 more
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The influence of hedonic values and extraversion on online impulse buying: Empirical evidence from Indonesia [PDF]
Innovative Marketing, 2023 The purpose of this study is to analyze Indonesian consumer hedonic values, extraversion, and online impulse buying, as well as to examine the influence of consumer hedonic values and extraversion personality on impulsive online buying. This study uses a
Arief Helmi +3 more
doaj +1 more source