Results 41 to 50 of about 1,315 (192)

Dynamic Evolution and Transformative Trends in the Consumer Market: A Technology Paradox Perspective

Psychology &Marketing, EarlyView.
ABSTRACT The consumer market is defined by tensions arising from the clash between technological advancement and consumer psychology. Current research lacks a unifying framework to explain these contradictions. Addressing this gap, we introduce a conceptual model based on technology paradox theory, which maps the dynamic process from antecedents ...
Chanaka Jayawardhena, Hongfei Liu, Chatura Ranaweera, P.K. Senyo   +3 more
wiley   +1 more source

Hubungan Emosi Positif Dengan Online Impulsive buying Pada Mahasiswa Universitas Prima Indonesia

Jurnal Penelitian Pendidikan, Psikologi dan Kesehatan
Penelitian ini bertujuan untuk meneliti apakah terdapat hubungan antara emosi positif dengan perilaku online impulsive uying pada mahasiswa Fakultas Psikologi di Universitas Ptima Indonesia.
Gio Sindy, Joselyn Beatrice Gabrielle Maulina Siagian, Damaris Priscilla Natasya Simatupang, Haposan Lumbantoruan, Rina Mirza   +4 more
doaj   +1 more source

Strategi Pengurangan Perilaku Impulsive Buying Pada Konsumen Online Sebagai Dampak Work From Home Di Masa Pandemi

Journal of Innovation and Applied Technology, 2022
Tujuan dari penelitian  ini adalah untuk mengetahui strategi yang dapat mengurangi perilaku  Impulsive buying konsumen online yang bekerja secara Work From Home.
Susilowati Susilowati
doaj  

Online impulse buying: who had suggested you to buy on instagram [PDF]

Management and economics journal, 2019
Since Instagram become phenomenon in this world and become new segment in business called Instagram commerce (Ig-commerce), this study aimed to know how peer communication and usage intensity trigger urge to buy impulsively and online impulse buying by following the stimulus organism response (SOR) paradigm. Data was collected by online survey from 180
openaire   +1 more source

Customer Experience: Heterogeneity Insights From Meta‐Analytic Synthesis

Psychology &Marketing, EarlyView.
ABSTRACT Overlooking heterogeneity (variability) in customer experience (CX) can lead to incomplete theoretical insights and suboptimal managerial decisions. To address this issue, this article reviews the causes of heterogeneity in extant meta‐analyses of CX research (n: 91).
Wagner Junior Ladeira, Weng Marc Lim, Tareq Rasul, Fernando de Oliveira Santini, Raouf Ahmad Rather, Musarrat Shaheen   +5 more
wiley   +1 more source

INFLUENCE OF ATTITUDINAL LOYALTY ON ONLINE IMPULSE BUYING WITH SELF-CONTROL AS A MODERATING VARIABLE

Journal of Management Small and Medium Enterprises (SME's)
This study aims to analyze the effect of attitudinal loyalty on online impulsive buying, with self-control acting as a moderating variable. A quantitative approach was employed by collecting data from 85 respondents who had shopped through e-commerce ...
Ali Wardhana, Nicholas Marcelino
doaj   +1 more source

Prisoners' Perceptions and Their Agency on Sustainability Transformation in Finland

Sustainable Development, EarlyView.
ABSTRACT Sustainability transformation is essential for our time, requiring the involvement of all citizens. Several prisons worldwide have developed various sustainable development (SD) programs for prisoners. However, it remains unclear how prisoners perceive SD, which can be a significant obstacle to their agency. This study explores the perceptions
Sirpa M. Manninen, Teija Makkonen
wiley   +1 more source

Online social enterprise customer behaviour: influences of e-commerce, social media, and altruism on online impulsive buying

Cogent Business & Management
Many studies have considered online consumer behaviour topics. The growth of e-commerce and social media leads us to examine their effects on online customer behaviour, especially online impulsive buying behaviour.
Jantima Banjongprasert
doaj   +1 more source

Advancing Sustainable Consumption in the Green Skincare Sector: Examining Celebrity Endorsements Through the Theory of Planned Behavior and Source Credibility Theory

Sustainable Development, EarlyView.
ABSTRACT This study examines how celebrity endorsements drive sustainable consumption by shaping purchase intentions for green moisturizers in China, integrating the Theory of Planned Behavior (TPB) and Source Credibility Theory (SCT). Surveying 700 consumers and applying partial least squares structural equation modeling (PLS‐SEM), we find celebrity ...
Muni Ni‐Ying, Gengyang Tu, YuanXi Su, Jorge Matute, Belén Derqui   +4 more
wiley   +1 more source

The Dark Side of The Moon: Unmasking Behavioral Risk Behind Fintech Adoption Among Digital Natives

Organizations and Markets in Emerging Economies
The rapid expansion of financial technology (fintech) has reshaped financial behavior, especially among digital natives in Indonesia. This study examines the impact of financial inclusion and financial literacy on online loan decisions and impulsive ...
Syarief Dienan Yahya, Andi Fauziah Yahya, Yogi Hady Afrizal   +2 more
doaj   +1 more source