The Romanian Consumer And Online Marketing – An Exploratory Research Approach [PDF]
Annals of the University of Oradea: Economic Science, 2008 In recent decades, online marketing has been quickly overtaking the traditional means of marketing due to several reasons, such as: low costs, the growing number of internet users and the long lasting relationship developed with them, the effortless ...
Pantea Carmen, Veghes Calin
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Digital marketing techniques within online food retail platforms: a scoping review [PDF]
BMC MedicineBackground There is growing evidence that online food retail platforms (online food delivery, online grocery and meal kits) use a range of marketing techniques to promote unhealthy foods (energy-dense and nutrient-poor) to influence consumers’ food ...
Adyya Gupta +5 more
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Omnichannel Shopping Intention in Indonesian Online-to- Offline Grocery Retailers [PDF]
E3S Web of Conferences, 2023 With the change in shopping trends, grocery retailers, which were previously present in offline channels, began to expand by also presenting online channels for their customers, resulting in the emergence of the online-to-offline (O2O) phenomenon for ...
Muchardie Brian Garda +2 more
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EVALUATION OF DISAPPOINTMENT IN PURCHASING DAILY NEEDS PRODUCTS ONLINE ON THE INDONESIAN ONLINE MARKET: A SURVEY ON GENERATION Z [PDF]
Russian Journal of Agricultural and Socio-Economic Sciences, 2023 E-marketing exposure in the field of online marketing can promote the growth of new and experienced business owners who benefit from the ease of online marketing, as well as the expansion of small and large industries, merchants, and dropship. Due to the
Suryono I.A. +3 more
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The role of GAP-analysis in reducing the uncertainty of online marketing results for SBEs [PDF]
E3S Web of Conferences, 2021 Modern online marketing consists of a variety of interacting methods and tools. The consumer exists in the flows of marketing information. The consumer’s value acquisition process is not linear.
Kovalenko Artoym +2 more
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Environmental transparency and performance: Does the corporate governance matter?
Environmental and Sustainability Indicators, 2021 This paper aims to understand how corporate governance can impact on environmental transparency and performance. We focus on firms possessing green patents because they are active in proposing new technologies helping to reduce human impacts on the ...
Thi Hong Van Hoang +3 more
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From physical marketing to web marketing [PDF]
, 2002 Reviews the criticism of the 4P marketing mix framework as the basis of traditional and virtual marketing planning. Argues that the customary marketing management approach, based on the popular marketing mix 4Ps paradigm, is inadequate in the case of ...
Constantinides, Efthymios
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ONLINE COMMUNICATIONS AND THEIR ROLE IN BUSINESS SALES [PDF]
Trakia Journal of Sciences, 2021 Of particular interest to business are the latest and fastest growing online marketing communications, also known as Internet marketing, web marketing, interactive marketing or online marketing.
Ts. Kabakchieva
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AN ASSESSMENT OF UKRAINE'S INVESTMENT POTENTIAL IN TODAY'S REALITIES
Соціально-економічні відносини в цифровому суспільстві, 2023 The article addresses the issues related to the essential interpretation of the term "investment potential," its assessment in the current realities of Ukraine, and understanding of its role in crisis management of the national economy in modern ...
Artem Koldovskyi, Oleksii Tarchynets
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Peningkatan Omset Penjualan Kelompok Pengrajin Keset melalui Online Marketing
Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang, 2021 This program is carried out to increase the income of the "Mekar" women group in Sidoluhur Village, Lawang District, Malang. The "Mekar" women's group is a women's group of equality craftsmen made from patchwork. One of the obstacles they experienced was
Nathasa Pramudita Irianti +3 more
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