Results 111 to 120 of about 1,273,076 (295)

Analyzing the influence of direct marketing strategies on consumer purchasing decisions

Heritage and Sustainable Development
The aim of this research is to explore the variables influencing consumer decision-making in selecting an Internet service provider from Orange Telecommunications in Amman, Jordan.
Eid K. Alotaibi, Iyad A. A. Khanfar, Bader Ismaeel, Amged Saleh Shkeer   +3 more
doaj   +1 more source

Classification of basic forms and types of marketing on-line communications [PDF]

Marketing i Menedžment Innovacij, 2016
The aim of the research. The aim of the research is to analyze objects of the marketing Internet environment, systematize and classify elements of the communication process. Research results.
Yu.M. Melnik, L.Yu. Saher, N.S. Illiashenko, Yu.M. Ryazantseva   +3 more
doaj  

Assessing Photovoltaic Recycling Capacities and Policy Gaps in the European Union

Advanced Energy and Sustainability Research, EarlyView.
This study maps photovoltaic recycling capacity in the EU and key global regions, highlighting gaps between growing waste volumes and available infrastructure. It combines survey insights and policy analysis to identify recycling bottlenecks and offers recommendations to boost circularity in the solar sector.
Nieves Espinosa, Silvia Bobba, Cynthia E. L. Latunussa, Enrica Leccisi   +3 more
wiley   +1 more source

Swedish farmers' approval of nudges

Agribusiness, EarlyView.
Abstract Interest in the use of behavioral policy approaches, such as nudges, has strongly increased over the past years, including in the domains of food, agricultural and environmental policies. While the approval of nudges among the general public has been studied extensively, we know little about the attitude of farmers toward nudging. Farmers may (
Liesbeth Colen, Leon Englberger, Jens Rommel   +2 more
wiley   +1 more source

ONLINE ADVERTISING IN THE TOURISM INDUSTRY AND ITS IMPACT ON CONSUMERS

Tourism & Management Studies, 2011
The study depicts the various tools of online advertising and their effects on customers, in particular tourists to the Algarve region in Portugal. The purpose of this study is to find out about the degree of Internet usage of travelers and tourists ...
JULIANE SAß
doaj  

Are all meats substitutes? A basket‐and‐expenditure‐based approach

Agribusiness, EarlyView.
Abstract This study examines the relationship among animal‐based meat and plant‐based meat alternatives (PBMAs) using a basket‐and‐expenditure‐based choice experiment. In particular, we examine whether animal‐based meat products are substitutes or complements with PBMAs.
Clinton L. Neill, Logan L. Britton
wiley   +1 more source

Perceived congruence and online loyalty as segmentation variables in multichannel retailing: a comparison between appparel and electronics [PDF]

, 2017
As the interest of the literature on congruity between offline and online stores is relatively recent, empirical evidence is required to help marketing managers choose the most effective ways of contributing to the formation of consistent offerings as ...
Gómez-Borja, Miguel-Ángel, Mollá-Descals, Alejandro, Rondán Cataluña, Francisco Javier (Coordinador), Ruiz-Molina, María Eugenia   +3 more
core  

Disentangling the relationships between denomination of origin regulatory councils activities and Spanish wineries' export performance

Agribusiness, EarlyView.
Abstract World markets for quality differentiated agri‐food products are highly competitive, presenting significant challenges for firms aiming to compete effectively. Government agencies and business organizations often implement various export promotion policies to address these challenges.
Nicolás Depetris‐Chauvin, Marta Fernández‐Olmos   +1 more
wiley   +1 more source

Determinants of local food producer participation in state‐sponsored marketing programs: Evidence from Missouri

Agribusiness, EarlyView.
Abstract This study examines producer participation choices considering a variety of potential benefits linked to state‐sponsored marketing programs, using a real choice dataset of farmers in Missouri. Multinomial logit models are employed to predict determinants of farmer enrollment in three tiers of the Missouri Grown local food marketing program ...
Lan Tran, Ye Su, Laura McCann
wiley   +1 more source

EFFECT OF SOCIAL MEDIA MARKETING ON BRAND EQUITY OF ONLINE COMPANIES [PDF]

Management & Marketing, 2016
Social Media is a prominent marketing tool profoundly used by E-Businesses to draw the attention of the online target audience that could be converted to direct traffic. However, the non-exclusivity of social media has created a unique issue for virtual
Satheeka Kavisekera, Nalin Abeysekera
doaj