Results 11 to 20 of about 1,273,076 (295)
Internet Marketing as a Business Necessity [PDF]
Interdisciplinary Description of Complex Systems, 2018 The pace at which marketing discipline evolves each year is challenging for both individual marketing experts and companies as systems, which are permanently competing for global consumers.
Aleksandar Grubor, Olja Jakša
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Antecedent Online Marketing Success Bali SMES New Normal Covid-19 Era
Matrik, 2022 New normal Covid-19 situation, causing a change of human behavior which tends to limit physical contact. Marketing strategy by utilizing social media is quite effective to apply. Social media seems to be a particular engagement in life. The study aims to
Ni Wayan Ekawati +3 more
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Online Marketing Research - Roles in Generating Customer Insights
Studies in Business and Economics, 2021 Companies cannot take decisions without the availability of proper information. So, marketers need to have the latest information about the target market.
Pratap Chandra Mandal
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Technology-driven online marketing performance measurement: lessons from affiliate marketing [PDF]
, 2014 Although the measurement of offline and online marketing is extensively researched, the literature on online performance measurement still has a number of limitations such as slow theory advancement and predominance of technology- and practitioner-driven
Bowie, David +2 more
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A Model for Holistic Strategic Marketing Plan Formulation in Online Businesses [PDF]
مطالعات مدیریت کسب و کار هوشمند, 2022 The present study aimed to provide a model for holistic strategic marketing plan formulation in online businesses. In this study, with a qualitative approach based on contextual theory and through in-depth interviews with experts in the field of ...
Kamelia Emami +2 more
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Study on Chinese Tourism Web Sites' Distribution and Online Marketing Effects. [PDF]
, 2010 As a platform and carrier of tourism information, tourism websites (TWs) and online tourism marketing have deeply affected the tourism industry. The authors adopt a geographical perspective to analyze the distribution of Chinese tourism websites (CTWs ...
Baggio R. +21 more
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Vikalpa, 2017 Executive Summary The e-commerce industry in India has seen unprecedented growth in last few years. Eyeing India’s substantial e-retail opportunity across multiple segments, investors have been aggressively funding the e-commerce sector.
Sanjeev Prashar +2 more
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The influence of social media marketing activities on customer loyalty: A study of e-commerce industry [PDF]
International Journal of Data and Network Science, 2023 Web 2.0, focusing on user involvement and cooperation, is vital for online marketing. To succeed in such a cutthroat industry, every online business must place a premium on earning and retaining clients' trust and loyalty in the digital realm ...
Bui Thanh Khoa, Tran Trong Huynh
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Mining social network data for personalisation and privacy concerns: A case study of Facebook’s Beacon [PDF]
, 2013 This is the post-print version of the final published paper that is available from the link below.The popular success of online social networking sites (SNS) such as Facebook is a hugely tempting resource of data mining for businesses engaged in ...
Coughlan, J, Jamal, A, Kamal, M
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, 2018 Online marketing is advertising and marketing the products or services of business over the Internet. Online marketing relies upon websites or emails to reach to the users and it is combined with e-commerce to facilitate the business transactions. In online marketing, you can promote the products and services via websites, blogs, email, social media ...
S.Muhilarasan, T.Kabil Raj
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