Results 11 to 20 of about 622,186 (269)
Factors Influencing Repurchase Intention of Facemasks from Online Platforms
At the end of the year 2019, a viral and deadly pandemic hit the world, referred to as the COVID-19 crisis. Healthcare professionals recommend that wearing face masks diminishes the prevalence of COVID-19 at the population level, resulting in a slower ...
Dinesh Elango, Simon Nnaemeka Ajah
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The Influence of the Constructs ‘Perceived Quality’ and ‘Trust’ for the Repurchase Intention in the Market of Fitness Centers in Southern Brazil [PDF]
This article aims to analyze the influence of the constructs 'perceived quality' and 'trust' in the repurchase intention in fitness centers and the relationship between the constructs. The sample included 193 respondents members/customers in three gyms
Alexandre Guilherme Musskopf +3 more
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This research aims to investigate the positive relationship between brand image’s elements which are brand awareness, perceived quality, country of origin, social image, and uniqueness, to price premium and brand loyalty for Samyang instant noodles ...
Ing Erviana, Dudi Anandya, Indrarini .
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Era globalisasi menjanjikan suatu peluang dan tantangan bisnis baru bagi perusahaan yang beroperasi di Indonesia. Salah satu industri yang sangat ketat persaingannya adalah industri telekomunikasi.
Arfan Bakhtiar, Dwi Jayanto
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Footwear is one of the fashions for both men and women. One of the companies that produce well-known footwear brands is Bata. Based on the results of the pre-survey, it was found that there were disloyal and dissatisfied customers.
Sudana N.M.A.D., Setiawan P.Y.
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The proliferation of quality labels for the same food product questions the relevance of labeling schemes. Based on the theory of legitimacy and research on food-related consumer behavior, this study aims to examine the influence of the perceived ...
Maria Bouhaddane +3 more
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THE POWER OF PRODUCT LEADERSHIP IN GENERATING CUSTOMERS’ INTENTIONS TO BUY: THE CASE OF DAGADU
Marketing products is frequently not easy. Besides the need for brands and/or products to be recognized by consumers, they must be prominent among the other brands and/or products, which hopefully in turn will develop an interest in them and the ...
Markus Surkamta Eric Santosa
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Companies that use online group-buying to get new business expansion opportunities at a price advantage are failing. Therefore, there is a need to develop new marketing strategies for group-buying companies to achieve market share and consumer favor ...
Lu Jiang +4 more
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The level of income is one of the specific consumer conditions that susceptible to influence their brand decision-making. Unfortunately, studies on the influence of income mainly focused on price without considering the relationship between brand and ...
Komm Pechinthorn +5 more
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Understanding effective factors affecting brand equity
The purpose of this research is to know the most effective factor that has a relationship with the brand equity of Disney at Disney shop, DLF Mall, Noida, India. The factors that are tested in this research include brand awareness, brand image, perceived
Bhumiphat Gilitwala, Amit Kumar Nag
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