Results 11 to 20 of about 622,186 (269)

Factors Influencing Repurchase Intention of Facemasks from Online Platforms

open access: yesInternational Research Journal of Business Studies, 2023
At the end of the year 2019, a viral and deadly pandemic hit the world, referred to as the COVID-19 crisis. Healthcare professionals recommend that wearing face masks diminishes the prevalence of COVID-19 at the population level, resulting in a slower ...
Dinesh Elango, Simon Nnaemeka Ajah
doaj   +1 more source

The Influence of the Constructs ‘Perceived Quality’ and ‘Trust’ for the Repurchase Intention in the Market of Fitness Centers in Southern Brazil [PDF]

open access: yesRevista Intercontinental de Gestão Desportiva, 2021
This article aims to analyze the influence of the constructs 'perceived quality' and 'trust' in the repurchase intention in fitness centers and the relationship between the constructs. The sample included 193 respondents members/customers in three gyms
Alexandre Guilherme Musskopf   +3 more
doaj   +1 more source

THE EFFECT OF BRAND IMAGE ELEMENTS ON PRICE PREMIUM AND BRAND LOYALTY OF SAMYANG BRAND INSTANT NOODLE IN SURABAYA

open access: yesManajemen dan Bisnis, 2016
This research aims to investigate the positive relationship between brand image’s elements which are brand awareness, perceived quality, country of origin, social image, and uniqueness, to price premium and brand loyalty for Samyang instant noodles ...
Ing Erviana, Dudi Anandya, Indrarini .
doaj   +1 more source

ANALISIS ELEMEN-ELEMEN BRAND EQUITY PADA PRODUK KARTU SELULER PRABAYAR SIMPATI, IM3, DAN XL DI KALANGAN MAHASISWA S1 UNIVERSITAS DIPONEGORO

open access: yesJ@ti Undip: Jurnal Teknik Industri, 2015
Era globalisasi menjanjikan suatu peluang dan tantangan bisnis baru bagi perusahaan yang beroperasi di Indonesia. Salah satu industri yang sangat ketat persaingannya adalah industri telekomunikasi.
Arfan Bakhtiar, Dwi Jayanto
doaj   +1 more source

THE ROLE OF CUSTOMER SATISFACTION IN MEDIATING THE EFFECT OF BRAND IMAGE AND PERCEIVED QUALITY ON BRAND LOYALTY: A STUDY ON BATA BRAND CONSUMERS IN DENPASAR

open access: yesRussian Journal of Agricultural and Socio-Economic Sciences, 2021
Footwear is one of the fashions for both men and women. One of the companies that produce well-known footwear brands is Bata. Based on the results of the pre-survey, it was found that there were disloyal and dissatisfied customers.
Sudana N.M.A.D., Setiawan P.Y.
doaj   +1 more source

Legitimate or Not, Does It Really Matter? A Reading of the PDO Label’s Legitimacy through Consumers’ Perception

open access: yesFoods, 2023
The proliferation of quality labels for the same food product questions the relevance of labeling schemes. Based on the theory of legitimacy and research on food-related consumer behavior, this study aims to examine the influence of the perceived ...
Maria Bouhaddane   +3 more
doaj   +1 more source

THE POWER OF PRODUCT LEADERSHIP IN GENERATING CUSTOMERS’ INTENTIONS TO BUY: THE CASE OF DAGADU

open access: yesJournal of Indonesian Economy and Business, 2015
Marketing products is frequently not easy. Besides the need for brands and/or products to be recognized by consumers, they must be prominent among the other brands and/or products, which hopefully in turn will develop an interest in them and the ...
Markus Surkamta Eric Santosa
doaj   +1 more source

New marketing strategies for online group-buying business from a social interaction theory perspective

open access: yesFrontiers in Psychology, 2022
Companies that use online group-buying to get new business expansion opportunities at a price advantage are failing. Therefore, there is a need to develop new marketing strategies for group-buying companies to achieve market share and consumer favor ...
Lu Jiang   +4 more
doaj   +1 more source

Disentangling the role of income level on premium brand perceived quality, awareness, association, and loyalty: A comparative study within Thailand and Indonesia

open access: yesJema: Jurnal Ilmiah Bidang Akuntansi dan Manajemen, 2021
The level of income is one of the specific consumer conditions that susceptible to influence their brand decision-making. Unfortunately, studies on the influence of income mainly focused on price without considering the relationship between brand and ...
Komm Pechinthorn   +5 more
doaj   +1 more source

Understanding effective factors affecting brand equity

open access: yesCogent Business & Management, 2022
The purpose of this research is to know the most effective factor that has a relationship with the brand equity of Disney at Disney shop, DLF Mall, Noida, India. The factors that are tested in this research include brand awareness, brand image, perceived
Bhumiphat Gilitwala, Amit Kumar Nag
doaj   +1 more source

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