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The Impact of Service Quality on Customer Satisfaction: The Mediating Effect of Perceived Price in Thailand Small Medium Enterprises [PDF]
, 2023 This study investigates the impact of service quality on customer satisfaction, with a special focus on the mediating role of perceived price in the context of Thailand's Small and Medium Enterprises (SMEs).
Chmaitilly, Arwa
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THE POWER OF PRODUCT LEADERSHIP IN GENERATING CUSTOMERS’ INTENTIONS TO BUY: THE CASE OF DAGADU
Journal of Indonesian Economy and Business, 2015 Marketing products is frequently not easy. Besides the need for brands and/or products to be recognized by consumers, they must be prominent among the other brands and/or products, which hopefully in turn will develop an interest in them and the ...
Markus Surkamta Eric Santosa
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Frontiers in Psychology, 2022 Companies that use online group-buying to get new business expansion opportunities at a price advantage are failing. Therefore, there is a need to develop new marketing strategies for group-buying companies to achieve market share and consumer favor ...
Lu Jiang +4 more
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Perceived social impacts of tourism and quality-of-life: a new conceptual model [PDF]
, 2020 Residents’ overall well-being and quality-of-life require a deeper understanding of their perceived social impacts of tourism to determine appropriate management strategies to promote behaviours in support of tourism development.
Ramkissoon, Haywantee
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Jema: Jurnal Ilmiah Bidang Akuntansi dan Manajemen, 2021 The level of income is one of the specific consumer conditions that susceptible to influence their brand decision-making. Unfortunately, studies on the influence of income mainly focused on price without considering the relationship between brand and ...
Komm Pechinthorn +5 more
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Understanding effective factors affecting brand equity
Cogent Business & Management, 2022 The purpose of this research is to know the most effective factor that has a relationship with the brand equity of Disney at Disney shop, DLF Mall, Noida, India. The factors that are tested in this research include brand awareness, brand image, perceived
Bhumiphat Gilitwala, Amit Kumar Nag
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Measurement of the perceived quality of a product [PDF]
International Journal of Metrology and Quality Engineering, 2013 For some companies, visual inspection has become an essential step when seeking to improve the quality of their products. The aim of this control is to be sure of the perceived quality of the product, which often goes well beyond the quality expected by ...
Maire J.-L., Pillet M., Baudet N.
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Managing green brand equity: the perspective of perceived risk theory
, 2015 This paper applies perceived risk theory to explore the relationships among green perceived quality, green brand awareness, green perceived risk, and green brand equity.
Chang, Ching-Hsun +1 more
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Central European Management Journal, 2021 Purpose: The aim of this study was to investigate the antecedents of consumers’ purchase intention toward local dairy products. In doing so, this article delves into the relationships between perceived quality, perceived price, customer satisfaction ...
Mkedder Nadjim +2 more
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Website Quality: The Effect with Perceived Flow and Purchase Intention in Travel Customers in Malang City [PDF]
, 2020 To gain consumer buying interest, can not be separated from the presentation of a quality website, website quality is an important factor in e-commerce if you want to evaluate the performance of e-commerce itself, website quality not only affects ...
Prasetya, Dwi Arman +4 more
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