Results 11 to 20 of about 8,930,537 (255)

Quality assessment of a service product. [PDF]

open access: yes
This study brings together two bodies of literature, one concerned with the character of services and the other concerned with the nature of quality, in order to explore the nature and possible forms of measurement of service quality.
Oberoi, Usha
core   +5 more sources

THE EFFECT OF BRAND IMAGE ELEMENTS ON PRICE PREMIUM AND BRAND LOYALTY OF SAMYANG BRAND INSTANT NOODLE IN SURABAYA

open access: yesManajemen dan Bisnis, 2016
This research aims to investigate the positive relationship between brand image’s elements which are brand awareness, perceived quality, country of origin, social image, and uniqueness, to price premium and brand loyalty for Samyang instant noodles ...
Ing Erviana, Dudi Anandya, Indrarini .
doaj   +1 more source

ANALISIS ELEMEN-ELEMEN BRAND EQUITY PADA PRODUK KARTU SELULER PRABAYAR SIMPATI, IM3, DAN XL DI KALANGAN MAHASISWA S1 UNIVERSITAS DIPONEGORO

open access: yesJ@ti Undip: Jurnal Teknik Industri, 2015
Era globalisasi menjanjikan suatu peluang dan tantangan bisnis baru bagi perusahaan yang beroperasi di Indonesia. Salah satu industri yang sangat ketat persaingannya adalah industri telekomunikasi.
Arfan Bakhtiar, Dwi Jayanto
doaj   +1 more source

THE ROLE OF CUSTOMER SATISFACTION IN MEDIATING THE EFFECT OF BRAND IMAGE AND PERCEIVED QUALITY ON BRAND LOYALTY: A STUDY ON BATA BRAND CONSUMERS IN DENPASAR

open access: yesRussian Journal of Agricultural and Socio-Economic Sciences, 2021
Footwear is one of the fashions for both men and women. One of the companies that produce well-known footwear brands is Bata. Based on the results of the pre-survey, it was found that there were disloyal and dissatisfied customers.
Sudana N.M.A.D., Setiawan P.Y.
doaj   +1 more source

Legitimate or Not, Does It Really Matter? A Reading of the PDO Label’s Legitimacy through Consumers’ Perception

open access: yesFoods, 2023
The proliferation of quality labels for the same food product questions the relevance of labeling schemes. Based on the theory of legitimacy and research on food-related consumer behavior, this study aims to examine the influence of the perceived ...
Maria Bouhaddane   +3 more
doaj   +1 more source

Perceived social impacts of tourism and quality-of-life: a new conceptual model [PDF]

open access: yes, 2020
Residents’ overall well-being and quality-of-life require a deeper understanding of their perceived social impacts of tourism to determine appropriate management strategies to promote behaviours in support of tourism development.
Ramkissoon, Haywantee
core   +1 more source

THE POWER OF PRODUCT LEADERSHIP IN GENERATING CUSTOMERS’ INTENTIONS TO BUY: THE CASE OF DAGADU

open access: yesJournal of Indonesian Economy and Business, 2015
Marketing products is frequently not easy. Besides the need for brands and/or products to be recognized by consumers, they must be prominent among the other brands and/or products, which hopefully in turn will develop an interest in them and the ...
Markus Surkamta Eric Santosa
doaj   +1 more source

New marketing strategies for online group-buying business from a social interaction theory perspective

open access: yesFrontiers in Psychology, 2022
Companies that use online group-buying to get new business expansion opportunities at a price advantage are failing. Therefore, there is a need to develop new marketing strategies for group-buying companies to achieve market share and consumer favor ...
Lu Jiang   +4 more
doaj   +1 more source

Measurement of the perceived quality of a product [PDF]

open access: yesInternational Journal of Metrology and Quality Engineering, 2013
For some companies, visual inspection has become an essential step when seeking to improve the quality of their products. The aim of this control is to be sure of the perceived quality of the product, which often goes well beyond the quality expected by ...
Maire J.-L., Pillet M., Baudet N.
doaj   +1 more source

Dimensions of perceived product quality – understanding the consumer’s view [PDF]

open access: yes, 2009
Objectives. We identify core product quality components from the consumers’ perspective and construct a psychometrically sound instrument for their assessment within different purchasing contexts. Methods.
Tumasjan, Andranik   +3 more
core   +1 more source

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