Results 291 to 300 of about 2,977,455 (352)
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Business Process Management Journal, 2007
PurposeThe purpose of this paper is to propose and validate the mobile commerce (MC) consumers' repurchase intention (RPI) model including technology acceptance model (TAM), customer satisfaction (CS), and contextual perceived value (CPV) of marketing offer as a new MC‐specific construct.Design/methodology/approachA survey instrument was used to gather
ThaeMin Lee, JongKun Jun
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PurposeThe purpose of this paper is to propose and validate the mobile commerce (MC) consumers' repurchase intention (RPI) model including technology acceptance model (TAM), customer satisfaction (CS), and contextual perceived value (CPV) of marketing offer as a new MC‐specific construct.Design/methodology/approachA survey instrument was used to gather
ThaeMin Lee, JongKun Jun
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Health Care Management Review, 2006
The creation, distribution and communication of value have been considered to be the key element of marketing (American Marketing Association, 2004, www.marketingpower.com). The aim of this article is to identify the indicators of perceived value in a hospital context. The results show that perceived quality and emotions are key dimensions of perceived
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The creation, distribution and communication of value have been considered to be the key element of marketing (American Marketing Association, 2004, www.marketingpower.com). The aim of this article is to identify the indicators of perceived value in a hospital context. The results show that perceived quality and emotions are key dimensions of perceived
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The Perceived Value of Value Meals
Journal of Restaurant & Foodservice Marketing, 1999Abstract This study provides a new explanation as to why restaurants frequently sell value meals along with the meals' components separately. We argue that beyond the traditional economic model of extracting the surplus from customers with extreme valuation for particular dishes, mixed bundling unintentionally creates a decoy price effect.
Zvi Schwartz, Eli Cohen
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Perceived Value: Mediating Role of Perceived Risk
Journal of Marketing Theory and Practice, 2001The study reports the results of two experiments designed to test the role of perceived quality, perceived sacrifice, and perceived risks on consumers’ perceptions of product value.
Sanjeev Agarwal, R. Kenneth Teas
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Perceived service quality, perceived value and recommendation
Library Management, 2008PurposeThe purpose of the present study is to propose a conceptual model and empirically test the relationships between perceived service quality, perceived value, and recommendation in the public library setting.Design/methodology/approachThe LibQUAL+TM 2004 instrument was administered to 439 Canadian public library users.FindingsThe results show that
Riadh Ladhari, Miguel Morales
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Activities, Adaptation & Aging, 1992
This article is a transcription of a presentation given at the National Association of Activity Professionals' ninth annual conference held in Kansas City, Missouri, in April, 1991. It appeared in Vol. 16(3) 1992 as a special thematic issue of selected proceedings from that conference.
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This article is a transcription of a presentation given at the National Association of Activity Professionals' ninth annual conference held in Kansas City, Missouri, in April, 1991. It appeared in Vol. 16(3) 1992 as a special thematic issue of selected proceedings from that conference.
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Perceived value of entrepreneurship
Journal of Chinese Entrepreneurship, 2011PurposeThis paper seeks to address the question of “why some people choose to be an entrepreneur?” It offers a novel perspective in the strand of cognitive models to examine the formation of entrepreneurial intention.Design/methodology/approachData for this research came from a questionnaire survey of university students in Shanghai, Zhejiang and Hubei
Wu, L, Li, J
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Franchisee perceived relationship value
Journal of Business & Industrial Marketing, 2008PurposeThe paper seeks to develop a conceptualization of franchisee perceived relationship value (FPRV), defined as the trade‐off between perceived net worth of tangible and intangible benefits and costs to be derived over the lifetime of the franchisor‐franchisee relationship, as perceived by the franchisee, taking into consideration the available ...
Tracy R. Harmon, Merlyn A. Griffiths
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Perceived ethical values by Iranian nurses
Nursing Ethics, 2011Nursing, a scientific and practical discipline, faces continuing challenges of finding new direction in order to decipher its core values and develop current ethical codes for nursing practice. In 2009–10, 28 nurses were purposely selected and interviewed using a semi-structured format in focus groups and individually. Thematic Content Analysis helped
Mohsen, Shahriari +4 more
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Customer-Perceived Value Heterogeneity
2014Despite the obvious importance of customer-perceived value to the study of marketing, researchers have thus far devoted surprisingly little attention to central questions concerning the nature of value (Holbrook 1994, p.22). Specifically, in business markets, where knowledge of value is considered both critical and fundamental, and can be thought of as
Jozée Lapierre, Vincent-Pierre Giroux
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