Results 161 to 170 of about 137,429 (340)
Humor in advertising from the perspective of rethoric and discourse analysis [PDF]
, 2018 The aim of this work is to analyze the presence of humor in advertising from a rhetorical and discourse analysis perspective. Our starting point would be humor as a generic idea that is applied, firstly, to persuasive strategies and rhetorical devices ...
Urbina Fonturbel, Raúl
core +1 more source
On the Applicability of the Advocacy Coalition Framework for Analyzing EU Policy Processes
European Policy Analysis, EarlyView.ABSTRACT Initially developed for the US context, the Advocacy Coalition Framework (ACF) is increasingly used to analyze policy processes in the EU. But policymaking in EU differs from the US context, why the applicability of ACF in the EU context should be scrutinized.
Fredrik von Malmborg
wiley +1 more source
Forma y Función, 2008 Haciendo uso de la teoría semiótica de Greimas, de los principios pragmáticos de cooperatividad y de otras teorías sobre la estructura de la lengua y sobre la argumentación, se sustentan hipótesis relacionadas con algunas estrategias de persuasión ...
Julia Marlén Baquero Velásquez
doaj
Efectos del formato interrogativo y la actitud previa sobre el cambio de actitudes [PDF]
, 2012 71 p.Una de las maneras de aumentar la probabilidad de que las personas elaboren una información persuasiva es a través del uso de preguntas retóricas.
Gallardo Cuadra, Ismael (Prof. Guía) +1 more
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European Policy Analysis, EarlyView.ABSTRACT This article argues that European Union (EU) peacebuilding scholarship can benefit from organizational research on the socio‐spatial dynamics of policy implementation. It introduces a strategic‐relational heuristic to address two key gaps: the marginalization of grassroots agency in spatial analyses and the separation of strategy from ...
Giada Lagana, Sioned Pearce
wiley +1 more source
European Policy Analysis, EarlyView.ABSTRACT What is the role of policy entrepreneurs in promoting the design of public administrative reform? We present a conceptual framework for assessing the influence of policy entrepreneurs on public administrative reform. We start by proposing a typology of the various policy entrepreneurs active in the administrative reform arena.
Nissim Cohen
wiley +1 more source
Estrategias de Persuasión en un discurso publicitario: una mirada complementaria
Forma y Función, 2008 Haciendo uso de la teoría semiótica de Greimas, de los principios pragmáticos de cooperatividad y de otras teorías sobre la estructura de la lengua y sobre la argumentación, se sustentan hipótesis relacionadas con algunas estrategias de persuasión ...
Julia Marlén Baquero Velázquez
doaj
Reflejos cinematográficos de la persuasión política norteamericana [PDF]
Un aspecto fundamental en el desarrollo de las estrategias comunicativas aplicadas a la esfera política es el posicionamiento formal del elector, considerándolo como receptor activo, que se fundamenta en una actitud eminentemente desinteresada ...
Hernáiz Blázquez , Juan Ignacio +1 more
core +1 more source
Global Challenges, EarlyView.This study presents a transdisciplinary framework to enhance Sustainable Land Management (SLM) by strengthening the weak integration between science, policy, and development. A global analysis of 236 countries revealed widespread soil erosion risks and inadequate SLM implementation. The proposed seven‐stage framework aims to improve coordination across
Nigussie Haregeweyn +8 more
wiley +1 more source