Results 211 to 220 of about 59,619 (316)

Political vs. expert: the impact of influencer type on vaccination willingness. [PDF]

Front Public Health
He J, Hu J, Li Y, Luo Y.
europepmc   +1 more source

Marketing is Persuasion and Persuasion is Marketing

, 2017
Dietary supplements are getting increasingly popular nowadays. In this work, the mechanisms behind dietary supplement sales are explained, using communication and text linguistics as a framework. A brief account of history of persuasion is given, and Edward Bernays' contribution as a public relations agent is shown as an important step in the ...
openaire   +1 more source

Wine Tourism as a Catalyst for Sustainable Performance: The Mediating Role of Corporate Legitimacy and Green Innovation

Agribusiness, EarlyView.
ABSTRACT This study aims to explore the influence of Wine Tourism (WT) on the Sustainable Performance (SP) of wineries in Spain. It particularly investigates how Corporate Social Legitimacy (CSL) and Green Innovation (GI) may act as intermediary factors in this relationship.
Javier Martínez‐Falcó, Eduardo Sánchez‐García, Bartolomé Marco‐Lajara, Luis A. Millán‐Tudela   +3 more
wiley   +1 more source

The impact of linguistic features on CTR in Instagram ads: A study of supplement and cosmetic products. [PDF]

PLoS One
Inoue K, Yoshida M.
europepmc   +1 more source

Circularity, Sustainability, and the Quality of Coffee Sold via Vending Machines: What Do Italian Consumers Prefer?

Agribusiness, EarlyView.
ABSTRACT Vending is an important sector in the daily lives of many people, and coffee is the most frequently consumed product in the European market. Like many other sectors, vending is responding to the challenge of sustainable development by taking various actions, such as offering increasingly ecologically sound coffee while maintaining/improving ...
Alberto Bertossi, Stefania Troiano, Francesco Marangon   +2 more
wiley   +1 more source

Matching embodied conversational agent appearance to message emotion enhances persuasion in eHealth. [PDF]

Sci Rep
Tang C, Wang L, Pan D, Zhang H, Fang Y.
europepmc   +1 more source

Farmers' Participation in Messenger‐Based Social Groups And Its Effects on Performance in Irrigated Areas of Kazakhstan and Uzbekistan

Agribusiness, EarlyView.
ABSTRACT The penetration of information and communication technologies (ICTs) in farming communities is increasing the use of smartphone‐based instant messaging apps. Despite this, the reasons behind participation and the impact on farm productivity in developing countries remain unexplored.
Zafar Kurbanov, Abdusame Tadjiev, Nodir Djanibekov, Ajit Govind, Akmal Akramkhanov   +4 more
wiley   +1 more source

Development of an evidence-based knowledge translation intervention to promote behavioral change in cerebral palsy diagnosis. [PDF]

Front Public Health
Wong VWY, Glegg SM, Scoten O, Jetha C, Richardson A, Zwicker JG, Cohen-Eilig M, Mishaal RA.   +7 more
europepmc   +1 more source

Staging an Experience of Cultural Heritage Preservation: Consumers' Willingness to Pay for Heirloom Rice in the Philippines

Agribusiness, EarlyView.
ABSTRACT The Cordillera Administrative Region in the Philippines is home to terraced rice embedded in centuries of cultural heritage. However, weak market incentives threaten sustained production, jeopardizing indigenous communities' cultural heritage and the in situ biodiversity of rice genetic resources.
Kofi Britwum, Matty Demont
wiley   +1 more source

ASESORAMIENTO Y PERSUASION.

Revista de Estudios de la Administración Local y Autonómica, 1965
Julián Carrasco Belinchón
doaj   +1 more source