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Business Strategy and the Environment, EarlyView.ABSTRACT The apparel industry is one of the world's most profitable sectors but also among the most environmentally damaging. Growing sustainability pressures have led companies to adopt diverse strategies to reduce their impact, yet no single study has systematically analysed these approaches or their consumer implications.
Maria Leonor Ferreira +1 more
wiley +1 more source
Royal Society Open ScienceStories have been shown to be engaging and aid the comprehension and retention of information. However, the persuasive power of storytelling is well-recognized. Is this an inherent property?
Alexandra L. J. Freeman +3 more
doaj +1 more source
PICTORICAL WARNING PADA KEMASAN ROKOK: KOMUNIKASI PERSUASIF DALAM KAMPANYE KESEHATAN
Informasi, 2016 Smoking has became the serious problem which always to be the classical dynamic of health communication’s field. Through health campaign by using pictorical warning in cigarette packs, Indonesian Government has priority to reduce the number of smokers
Sherly Hindra Negoro
doaj +1 more source
The Impact of Persuasive Communication in Advertising [PDF]
Persuasive speeches and actions in the business world have become in time the most crucial elements, we might even say existential. Whether through negotiation or through manipulation, the partners or opponents, directs their efforts to obtain material ...
Natalia COGALNICEANU
core
Sensegiving, ESG, and Firm Value: Mitigating Interpretive Uncertainty in South Korea
Business Strategy and the Environment, EarlyView.ABSTRACT As environmental, social, and governance (ESG) becomes central to corporate strategy, firms must navigate the tension between meeting stakeholder expectations and avoiding overinvestment. This study examines how interpretive uncertainty—arising from stakeholders' divergent cognitive frames—produces a nonlinear relationship between ESG ...
Yanghee Kim +3 more
wiley +1 more source
Teoria e Prática em Administração, 2015 The aim of this study was to identify the relationship between persuasive communication and consumer engagement with sustainability. A experiment was conducted to measure the relationship between persuasive communication and environmental concerns and ...
Nascimento, Ernandes Rodrigues do +2 more
doaj
Neurorhetoric, Race, and the Law: Toxic Neural Pathways and Healing Alternatives [PDF]
, 2017 Neurorhetoric is the study of how rhetoric shapes the human brain. At the forefront of science and communication studies, neurorhetoric challenges many preconceptions about how humans respond to persuasive stimuli.
Jewel, Lucy
core +1 more source
Convictive Communication and Persuasive Communication [PDF]
International Letters of Social and Humanistic Sciences, 2014 The study starts from the identification of the discourses and conversations ongoing existence of two ways of communication processes. On the one hand, some processes are structured by concatenating rational arguments; arguments are often natural logic and occasionally may be of formal logic.
openaire +1 more source
Turning Mental Models Around: Boundary Objects as Enablers of Sustainable Business Model Innovation
Business Strategy and the Environment, EarlyView.ABSTRACT Organizations increasingly innovate their business models (BMs) toward sustainability to maintain competitiveness and comply with regulations. Sustainable business model innovation (SBMI) requires decision‐makers to identify ecological and social opportunities while balancing economic goals.
Laura Hartung‐Geyer +2 more
wiley +1 more source
Knowledge Discovery from the Structure of Persuasive Communication [PDF]
, 2006 It is difficult to carry out quantitative measurements of the persuasive power of business communications (i.e., persuasive skills) and such communications are likely to involve difficult to understand, unseen and unknown knowledge.
Matsumura Naohiro +2 more
core +1 more source