Results 161 to 170 of about 3,160,912 (326)
You Can Do It! or Can We? Personal Pronouns and Their Impact on Consumer Goal Pursuit
Psychology &Marketing, EarlyView.ABSTRACT Consumers often use apps to support them with the pursuit of physical and cognitive fitness goals. Subtle linguistic strategies such as personal forms of address can encourage consumers to attain these goals, but the effectiveness of such strategies may crucially depend on consumer traits.
Sebastian Sadowski, Enny Das
wiley +1 more source
When Less Pressure Leads to More Talk: Sales Tactics and Word‐of‐Mouth
Psychology &Marketing, EarlyView.ABSTRACT This study investigates how encourage‐to‐deliberate versus pressure‐to‐purchase sales tactics influence customers' positive word‐of‐mouth (WOM) behaviour. Drawing from research on influence tactics and self‐determination theory, we propose that encourage‐to‐deliberate tactics, which align with noncoercive approaches emphasizing rational ...
Jingyi Yang, Yuanyi Xu, Zhibin Lin
wiley +1 more source
Cryptocurrency Research: A Conceptual Model for Future Research
Psychology &Marketing, EarlyView.ABSTRACT This research note reviews research published in Psychology & Marketing in response to our call for papers for cryptocurrency research. Cryptocurrency is an area worth trillions of dollars and it offers a rich field of potential research topics for consumer psychology.
Brett A. S. Martin +3 more
wiley +1 more source
Defining and Delineating Mindful Gifting: A Review and Research Agenda
Psychology &Marketing, EarlyView.ABSTRACT Gifting and mindful consumption have recently garnered scholarly attention as distinct domains of consumption. However, the limited research exploring their intersection restricts conceptual clarity on how to engage in mindful giving and receiving, and the implications it may have for sustainability and well‐being.
Ines Branco‐Illodo +3 more
wiley +1 more source
Immersive and Generative Technology: New Tools for Marketing, New Tools for Consumer Response
Psychology &Marketing, EarlyView.ABSTRACT Immersive technologies, including AR, VR, XR, and generative technologies such as Gen‐AI, are reinventing marketing practice and consumer experience. In this article we provide an introductory review of how these technologies are (re)shaping consumer behavior in domains where the physical and digital converge, and consumers' response to them ...
Gabriele Pizzi +3 more
wiley +1 more source
Psychology &Marketing, EarlyView.ABSTRACT This paper addresses persistent gaps in distrust scholarship by systematically reviewing studies published from 1998 to 2024. We refine distrust as a construct distinct from trust, mistrust, and suspicion, shaped by unique cognitive, emotional, and behavioral mechanisms.
Xiaolan Chen +2 more
wiley +1 more source
Psychology &Marketing, EarlyView.ABSTRACT Virtual reality (VR) is a promising new technology that has gained attention from industry and academia, focusing on immersing consumers in simulated services and experiences and, more recently, on recognizing the emerging trend of video watching using VR headsets.
Meng‐Hua Hsieh +2 more
wiley +1 more source
When Social Sharing Increases Pride in Customized Products
Psychology &Marketing, EarlyView.ABSTRACT In the marketplace, customers often customize products. Enabled by technological advances, companies can encourage customers to share these customization experiences (e.g., via social sharing buttons) with others, such as friends. Across six studies with mixed methods (field, lab, online) and in various product domains (food, fitness trackers,
Rocío Alarcón‐López +2 more
wiley +1 more source
IET Renewable Power Generation, EarlyView., 2023 The main purpose of the presented paper is to offer an optimum arrangement for a combined diesel generator/FC/PV system to off‐grid supplying of the electricity in a community in Shache, China. Abstract One of the challenges of the production sector of the electricity industry at present is how to meet the needs of electricity consumption in the ...
Hongbin Wang +3 more
wiley +1 more source