Results 191 to 200 of about 3,496,716 (367)
Psychology &Marketing, EarlyView.ABSTRACT Across one behavioral field experiment and four controlled online experiments with almost 2000 US and UK shoppers, the current research investigates the role of perceived benefits in driving consumer acceptance of highly autonomous artificial intelligence (AI), while also examining whether contextual factors, such as scarcity, influence this ...
Darius‐Aurel Frank +2 more
wiley +1 more source
Psychology &Marketing, EarlyView.ABSTRACT This study investigates how regulatory focus and portrayals of alternative medicinal treatments as illegal versus legal affect consumers' responses to social media messages in the virtual presence of similar others. Across a pilot study and two experiments, the findings show that when an alternative medicinal treatment is portrayed as illegal,
Meng‐Hua Hsieh +2 more
wiley +1 more source
IET Renewable Power Generation, EarlyView., 2023 The main purpose of the presented paper is to offer an optimum arrangement for a combined diesel generator/FC/PV system to off‐grid supplying of the electricity in a community in Shache, China. Abstract One of the challenges of the production sector of the electricity industry at present is how to meet the needs of electricity consumption in the ...
Hongbin Wang +3 more
wiley +1 more source
Bridging the Ideological Divide: Advertising Strategies for Promoting Stigmatized Products
Psychology &Marketing, EarlyView.ABSTRACT Many socially relevant sexual and reproductive health products remain stigmatized by some consumers due to enduring socio‐cultural taboos, despite broader acceptance by others. Such stigma limits product adoption and poses public health risks.
Yunlu Zhao +3 more
wiley +1 more source
Persuasive Communication Techniques of Beauty Vlogger About Colorism on YouTube Channel
, 2021 Neno Yurmina Tanjung, Ahmad Toni
openalex +1 more source
Psychology &Marketing, EarlyView.ABSTRACT This study examines how consumer responses to religious advertising are influenced by two dimensions of open‐mindedness: rational and intuitive. Across three experiments, participants viewed ads that varied in the strength of their religious cue.
Yeqing Bao +3 more
wiley +1 more source
The Phenomenon of Creepiness in a Digital Marketing World
Psychology &Marketing, EarlyView.ABSTRACT Creepiness is a potential negative emotional response by consumers toward the digital data‐driven personalization of marketing efforts. This phenomenon has become increasingly prevalent with the rise of advanced (AI) technologies and inexpensive data collection.
Alisa Petrova +3 more
wiley +1 more source