Results 41 to 50 of about 3,160,912 (326)

Signaling sustainability in online fashion consumption: The role of credibility induced by certification labels

open access: yesCleaner and Responsible Consumption
In recent years, the fashion industry invested a reasonable amount of resources into sustainable processes and marketing. However, among consumers, questions persist about the credibility of sustainability communication in online fashion retail.
Barbara Behre, Verolien Cauberghe
doaj   +1 more source

The influence of health information attention and app usage frequency of older adults on persuasive strategies in mHealth education apps

open access: yesDigital Health, 2023
With the development of mobile communication technology, persuasive technology is widely used in mobile health. Using personalized persuasive strategies in mobile health education (MHE) apps can effectively improve users’ health literacy and health ...
Yongyan Guo   +4 more
doaj   +1 more source

Using Norm-Based PSAs to Foster Green Behavior in a University: Some Preliminary Results from Lithuania

open access: yesDiscourse and Communication for Sustainable Education, 2020
Three field studies using norm-based public service announcements were carried out in a university context. The studies yielded inconclusive results, pointing toward the need to investigate the contextual and individual effectiveness of persuasive ...
Poškus Mykolas Simas   +2 more
doaj   +1 more source

Anti-Violence Persuasive Communication Patterns By "Sahabat Holic” Dangdut Lovers Community

open access: yesBiokultur, 2021
This study aims to describe the persuasive pattern of non-violent communication by the Sahabat Holic community as a pioneer of anti-violence dangdut lovers in their influence groups on the dangdut koplo music audience in Bantul.
Adiatma Pratama
doaj   +1 more source

Persuasive conversation as a new form of communication in Homo sapiens

open access: yesPhilosophical Transactions of the Royal Society of London. Biological Sciences, 2021
The aim of this paper is twofold: to propose that conversation is the distinctive feature of Homo sapiens' communication; and to show that the emergence of modern language is tied to the transition from pantomime to verbal and grammatically complex forms
F. Ferretti, I. Adornetti
semanticscholar   +1 more source

PSYCHOLOGICAL ASPECTS OF PERSUASIVE LANGUAGE IN EDUCATIONAL COMMUNICATION [PDF]

open access: yesSocial Sciences and Education Research Review, 2017
It is known especially the role of language and symbols in educational communication. The problem that we put in this article is the psychological role of persuasive language in educational communication.
Aurel PERA
doaj  

Efektivitas Komunikasi Persuasif Pustakawan dan Komunikasi Pemasaran Perpustakaan Unimed terhadap Kepuasan Pengguna

open access: yesJUPIIS (Jurnal Pendidikan Ilmu-Ilmu Sosial), 2015
This research conducted in the State University of Medan, aims at under-standing : 1) the process of persuasive communication acted by librarian; 2) effectivity of marketing communication which is implemented by the library; 3) the library users ...
Tessa Simahate
doaj   +1 more source

ComTech: Towards a unified taxonomy of persuasive techniques for persuasive technology design

open access: yesComputers in Human Behavior Reports
Few development taxonomies of persuasive techniques that unify the key disciplines involved in the design of persuasive technology have been proposed.
Kiemute Oyibo
doaj   +1 more source

Narrative in Persuasive Communication (by Example of Advertising Discourse)

open access: yesНаучный диалог, 2018
The article is devoted to the narrative in persuasive communication, which implies an impact on the mental sphere of the addressee, on his / her opinion and assessments in order to encourage him / her to perform certain post-communicative actions in the ...
V. A. Andreyeva
doaj   +1 more source

Organized Persuasive Communication: A new conceptual framework for research on public relations, propaganda and promotional culture

open access: yes, 2019
Organized persuasive communication is essential to the exercise of power at national and global levels. It has been studied extensively by scholars of public relations, promotional culture and propaganda. There exists, however, considerable confusion and
V. Bakir   +3 more
semanticscholar   +1 more source

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