Results 41 to 50 of about 3,496,716 (367)

The Value of Art in Persuasive Marketing Communication and Its Sustainable Effect on the Country of Origin

open access: yesSustainability, 2022
The value of art in persuasion integrates the country’s culture and art according to marketing communication. Our research examined the impact of artistic communication values on customers’ behavior as a sustainable effect on the country of origin by ...
Angela Madan   +3 more
semanticscholar   +1 more source

Staging an Experience of Cultural Heritage Preservation: Consumers' Willingness to Pay for Heirloom Rice in the Philippines

open access: yesAgribusiness, EarlyView.
ABSTRACT The Cordillera Administrative Region in the Philippines is home to terraced rice embedded in centuries of cultural heritage. However, weak market incentives threaten sustained production, jeopardizing indigenous communities' cultural heritage and the in situ biodiversity of rice genetic resources.
Kofi Britwum, Matty Demont
wiley   +1 more source

ComTech: Towards a unified taxonomy of persuasive techniques for persuasive technology design

open access: yesComputers in Human Behavior Reports
Few development taxonomies of persuasive techniques that unify the key disciplines involved in the design of persuasive technology have been proposed.
Kiemute Oyibo
doaj   +1 more source

PSYCHOLOGICAL ASPECTS OF PERSUASIVE LANGUAGE IN EDUCATIONAL COMMUNICATION [PDF]

open access: yesSocial Sciences and Education Research Review, 2017
It is known especially the role of language and symbols in educational communication. The problem that we put in this article is the psychological role of persuasive language in educational communication.
Aurel PERA
doaj  

Persuasion with Limited Communication Capacity [PDF]

open access: yesSSRN Electronic Journal, 2017
We consider a Bayesian persuasion problem where the persuader and the decision maker communicate through an imperfect channel that has a fixed and limited number of messages and is subject to exogenous noise. We provide an upper bound on the payoffs the persuader can secure by communicating through the channel. We also show that the bound is tight, i.e.
Le Treust, Mael, Tomala, Tristan
openaire   +4 more sources

The Impacts of Health and Environmental Information Nudges on Meat Choices: Where Does Goat Meat Fit?

open access: yesAgribusiness, EarlyView.
ABSTRACT Amidst a recent surge in US goat meat imports to meet growing demand, this study contributes to the meat demand literature by examining consumer preferences for goat meat, a relatively healthy and environmentally friendly alternative to other popular meats.
Binod Khanal   +2 more
wiley   +1 more source

Narrative in Persuasive Communication (by Example of Advertising Discourse)

open access: yesНаучный диалог, 2018
The article is devoted to the narrative in persuasive communication, which implies an impact on the mental sphere of the addressee, on his / her opinion and assessments in order to encourage him / her to perform certain post-communicative actions in the ...
V. A. Andreyeva
doaj   +1 more source

Effectiveness of Persuasive Communication Training for Tuberculosis Drug Supervisors in Medan, North Sumatera [PDF]

open access: yes, 2018
Background: Adherence to tuberculosis (TB) treatment is crucial to achieving cure while avoiding the emergence of drug resistance. Directly observed treatment (DOT) means that a supervisor watches the patient swallowing the tablets.
Andayani, L. S. (Lita )   +2 more
core  

A community‐partnered process for construct & measure development: The 3Rs: Reading, Racial equity, & Relationships

open access: yesAmerican Journal of Community Psychology, EarlyView.
Abstract This paper describes a 3‐year community–partnered research initiative focused on advancing early reading, racial equity, and relationships—collectively known as the 3Rs Initiative. The project brought together researchers and community members committed to ensuring that all adults in the county embody a shared “3Rs mindset” to better support ...
Shannon B. Wanless   +3 more
wiley   +1 more source

Metode Komunikasi Persuasif Sebagai Upaya Meningkatkan Sikap Wanita Usia Subur Tentang GAKI [PDF]

open access: yes, 2014
Iodine Deficiency Disorders (IDD) refered to all of the consequences of iodine deficiency in population that can be prevented by ensuring that all population has adequate intake of iodine. IDD prevention have been conducted but the problem.
Dewi, F. T. (Fatwa)   +2 more
core  

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