Results 21 to 30 of about 6,469 (261)
Place branding is an important means of enhancing place value. It promotes the competitiveness of a place by delivering a unique image distinguished from other places to the audience, to stimulate the development of the local economy and enhance the ...
Lin Mingliang, Yang Minghui
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This article sets out developments in the place branding literature, detailing its potential to support sustainable development when considered as a process that reflects and supports the place and its people, policies and practices.
Laura Reynolds
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Peripheral Neutrophil Activation and Extracellular Trap Formation in Amyotrophic Lateral Sclerosis
Markers of neutrophil activation are increased in plasma during ALS, and markers of NET formation associate with ALS survival. ABSTRACT Objectives Peripheral neutrophil levels in amyotrophic lateral sclerosis (ALS) inversely correlate with survival, suggesting a role for neutrophils in disease progression.
Lillia A. Baird +9 more
wiley +1 more source
Place Branding and Place-Shaping: A Rural Tourism Programme and Beyond in Southwest China
While place branding strategies are increasingly implemented in rural tourism, they are criticised for issues of exclusion and homogenisation. In response, attempts have been made to rejuvenate place branding by integrating the ideology of place-shaping.
Tian Tian, Stijn Speelman
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Place branding has become an increasingly integral part of local and regional economic development strategies in the global competition for business investment.
Evan Cleave +3 more
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Travel Writing in Place Branding - A Case Study on Nantes [PDF]
One of the main channels to communicate city branding, designed to attract British tourists for short breaks, is the travel section of the UK national press.
CharlieMansfield
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Defining Place Branding through Local and National Identity and National Stereotypes
From a communication perspective, it can be considered that the identity of a brand is defined by the one who transmits the message, while the image of it is the actual image developed in the mind of the receiver. Brand identity is
V.A. Briciu, A. Briciu
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New Onset of Fibromyalgia After Exposure to a Combat Environment: A Longitudinal Cohort Study
Objective Traumatic life events are hypothesized to be triggers for the onset of fibromyalgia. Posttraumatic stress disorder (PTSD) is a common comorbidity of fibromyalgia. However, limited prospective data are available on the development of fibromyalgia after exposure to high‐magnitude stress.
Jay B. Higgs +15 more
wiley +1 more source
Place branding as a governance and communication tool can play a key role in sustainable development. Former research illustrates how place branding can influence economic growth, social well-being and environmental preservation.
Elisenda Aguilera-Cora +1 more
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Place branding is an approach to stimulating territorial development. From the theoretical point of view, place branding in rural areas should be an inclusive and participatory process.
Erik Logar
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