Results 251 to 260 of about 6,485 (260)

Bridging the gap between culture, identity and image: a structurationist conceptualization of place brands and place branding

Journal of Product and Brand Management, 2019
Mihalis Kavaratzis, Giuseppe Pedeliento   +1 more
exaly  

Place Branding: A Systematic Literature Review and Future Research Agenda

Journal of Travel Research
Haroon Iqbal Maseeh, Swapnarag Swain, Charles Jebarajakirthy   +2 more
exaly  

A Time and Place for Brand Names

Archives of Ophthalmology, 2010
openaire   +2 more sources

Institutionalized place branding strategy, interfirm trust, and place branding performance: Evidence from China

Journal of Business Research, 2017
exaly  

Place branding vs branding

openaire   +1 more source

Place branding in the eyes of the place stakeholders – paradoxes in the perceptions of the meaning and scope of place branding

Journal of Place Management and Development
exaly  

Großereignisse: „Place Branding“

Anton Escher, Marie Johanna Karner
openaire   +1 more source

Nation and Place Branding

Jose Filipe Torres, Recep Richie Karaburun   +1 more
openaire   +1 more source

Place-Branding Experiences

openaire   +1 more source

Place brand love

openaire   +1 more source