Results 11 to 20 of about 6,469 (261)

‘Damn, Norway’. Place Branding as a Function of Local Campaigns and Global Actors

Fuori Luogo, 2022
Social media platforms are believed to offer new opportunities for place branding practitioners, but also change who participates in the process. This paper investigates the role of global networks in shaping the image of a place, focusing on foreign ...
Jessica Yarin Robinson
doaj   +1 more source

Visual Narratives for Local Development. Uderstanding Local Restoration through Local Place Branding: an Italian Case

Fuori Luogo, 2022
Place Branding is a theoretical, economic and public policies that needed many years to be gradually acknowledged and told apart by Place Marketing. The academics that dealt with the production and distribution of the places’ image, as matter of fact ...
Paola De Salvo, Marco Pizzi
doaj   +1 more source

Discovering Real-time Digital Inclusive Storytelling for Enhancing Place Branding Experience [PDF]

African Journal of Hospitality, Tourism and Leisure
Place branding and digital storytelling (DST) are a relatively new area of inquiry in the academic literature, and the role of digital stories in place branding literature is limited.
Gourav ROY, Amrita CHAKRABORTY
doaj   +1 more source

Place Branding in the Gastro-populist Age. Navigating through Giorgia Meloni and Matteo Salvini’s Exploitation of the Symbolic Nature of Food

Fuori Luogo, 2022
The relationship between food and identity is long-standing, and it has been proficiently studies by social scientists in a variety of fields and disciplines.
Giovanni Daniele Starita
doaj   +1 more source

Scale transformation of place brands: a visual study of Xinhepu, Guangzhou

Humanities & Social Sciences Communications, 2023
Place branding has become a popular strategy to promote place visibility and place image communication and gains attention in the field of city planning, geography, and place management.
Jiayin Zhang, Mingliang Lin, Min Wang, Yinbin Lin   +3 more
doaj   +1 more source

The role of place branding in promoting social capital in urban areas (case study: Ahvaz, Iran)

Frontiers in Built Environment, 2022
The aim of this study is to investigate the impact of neighborhood branding in increasing its social capital. The issue of social capital at the neighborhood scale is one of the most important components of quality and for achieving various aspects of ...
Mansour Ramezi, Mansour Yeganeh, Mansour Yeganeh, Mohammadreza Bemanian, Mohammadreza Bemanian   +4 more
doaj   +1 more source

(Non)Branding Cities and (De)Institutionalization Perspectives: A Case Study of Van, Turkey

Coğrafya Dergisi, 2022
This study focuses on place branding theory with a case study from a city in Eastern Turkey. The experiences of the city of Van in branding its physical, cultural, and living memories potentially revise the stakeholder approach in tourism branding.
Mehmet Şeremet, Emine Cihangir, Emre Karaduman   +2 more
doaj   +1 more source

New Urban Landscapes and Urban Image

Proceedings of the International Conference of Contemporary Affairs in Architecture and Urbanism-ICCAUA, 2021
Recent accounts of place branding seen to have become an important tool for the cities which eagerly demand to take place in the global competition.
Zeynep Eraydın
doaj   +1 more source

Country Branding: What Branding? Relevant Terminologies and their Possible Interpretations in the Case of Countries

Studia Ekonomiczne i Regionalne, 2018
Subject and purpose of work: The study systematizes concepts and terms related to country branding such as nation branding, state branding, place branding, destination branding, location branding, territory branding, and region branding as well as ...
Papp-Váry Árpád Ferenc
doaj   +1 more source

Perception of Brand Personality of Urban Cultural Heritage: A Case Study of Qiming Li, Jiangmen, Guangdong

Redai dili, 2022
Place branding is an important means of enhancing place value. It promotes the competitiveness of a place by delivering a unique image distinguished from other places to the audience, to stimulate the development of the local economy and enhance the ...
Lin Mingliang, Yang Minghui
doaj   +1 more source