Bridging functional bionanomaterials and the clinic: strategic communication as a translational enabler. [PDF]
Vrabie DM +10 more
europepmc +1 more source
Tobacco industry interference with the point-of-sale advertising, promotion, and sponsorship ban near educational facilities in Armenia. [PDF]
Hayrumyan V, Sargsyan Z, Petrosyan V.
europepmc +1 more source
The effect of destination personality dimensions on park visitors' pro-environmental behavior: an application of stimulus-organism-response model. [PDF]
Shi G, Shen H, Liu H.
europepmc +1 more source
Increasing opportunities for movement in Nova Scotia, Canada: a community case study. [PDF]
Burke E +6 more
europepmc +1 more source
Care of Older Adults as Nursing's Defining Ground: Leading the Transformation Toward Prevention-Focused and Autonomy-Promoting Healthcare Systems. [PDF]
Hernández-Padilla JM.
europepmc +1 more source
The culture of JACMP, the sanctity of editorial independence, and why your ego is not your amigo. [PDF]
Mills MD.
europepmc +1 more source
Rethinking the place brand: the interactive formation of place brands and the role of participatory place branding [PDF]
This article attempts to ‘rethink’ place brands after examining in detail how people form them in their minds. The article starts with a very brief account of the place branding literature to provide the necessary background and goes on to identify what we see as a shortcoming in current understanding of the place brand: the dominant idea that brands ...
Mihalis Kavaratzis, Ares Kalandides
exaly +3 more sources
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Esta obra tem como objectivo dar a conhecer a investigação na área do Place Branding em países de língua portuguesa e espanhola, em torno de três temáticas: City Branding; Destination Branding e Nation Branding). Surge no âmbito de duas primeiras edições da Conferência Ibero-Americana de Place Branding, organizadas pelo GI em Comunicação Estratégica e ...
Mihalis Kavaratzis, Magdalena Florek
openaire +2 more sources
Place branding as urban policy: the (im)political place branding
Cities, 2018Abstract The present paper argues for more conceptually-laden research on the constitution of place branding as a hybrid form of urban policy. By both drawing from empirical examples and problematizing the extensive research on place branding, this paper offers the view of place branding as an impolitical form of urban policy that emerges as a ...
Andrea Lucarelli
exaly +2 more sources
Place Branding: A Review of Trends and Conceptual Models
The Marketing Review, 2005The concept of Place Branding has emerged in recent years as a powerful instrument and it is increasingly popular among both commentators on place marketing theory and practitioners in place management all over the world. There is, however, an evident confusion in the use of the term.
Mihalis Kavaratzis, Kavaratzis Mihalis
exaly +2 more sources

