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From brand equity to place brand equity and from there to the place brand
Place Branding and Public Diplomacy, 2014Magdalena Florek, Mihalis Kavaratzis
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Place Branding and Culture: ‘The Reciprocal Relationship between Culture and Place Branding’
2015The identity of cities and regions is a concern of many who reflect the spatial consequences of globalization, global values, global mobility and global consumption patterns (Kunzmann, 2004). In this chapter, we review the state of knowledge about arts and culture as the main element of a place’s image and highlight tools used by urban planners and ...
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Place Brands and Brand-place Associations: The Role of ‘Place’ in International Marketing
2011Nicolas Papadopoulos +3 more
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Place Branding and Cooperation: Can a Network of Places be a Brand?
Despite overstated claims of their ‘global’ homogeneity, ubiquity and contribution to ‘flattening’ spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of brand and branding geographies in a multi-disciplinary and international context.openaire +1 more source
Despite overstated claims of their ‘global’ homogeneity, ubiquity and contribution to ‘flattening’ spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of brand and branding geographies in a multi-disciplinary and international context.
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Let them do the work: a participatory place branding approach
Journal of Place Management and Development, 2014Sebastian Zenker
exaly
What’s in a Brand? Place Branding and Migration in Smart Cities
2023Ricardo Matheus +6 more
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