Results 41 to 50 of about 201,149 (355)
Place Branding and Place-Shaping: A Rural Tourism Programme and Beyond in Southwest China
Tourism and HospitalityWhile place branding strategies are increasingly implemented in rural tourism, they are criticised for issues of exclusion and homogenisation. In response, attempts have been made to rejuvenate place branding by integrating the ideology of place-shaping.
Tian Tian, Stijn Speelman
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Defining Place Branding through Local and National Identity and National Stereotypes
Bulletin of the Transilvania University of Braşov: Series VII: Social Sciences, Law, 2022 From a communication perspective, it can be considered that the identity of a brand is defined by the one who transmits the message, while the image of it is the actual image developed in the mind of the receiver. Brand identity is
V.A. Briciu, A. Briciu
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Place Pulling Power: a case of Liverpool’08 [PDF]
, 2009 The paper contributes to the developing knowledge of place branding and highlights the importance of place branding strategies, that enabling the place to seek continual development and prosperity.
Bamber, D, Maheshwari, V, Vandewalle, I
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Arthritis Care &Research, EarlyView.Objective We examined whether 18 months of strength training in individuals with knee varus alignment and medial tibiofemoral osteoarthritis (OA) reduced knee joint loads during walking compared to an attention control group. Methods This study was a secondary analysis of a randomized clinical trial that compared the effects of strength training to a ...
Stephen P. Messier +12 more
wiley +1 more source
Communication & Society (Formerly Comunicación y Sociedad)Place branding as a governance and communication tool can play a key role in sustainable development. Former research illustrates how place branding can influence economic growth, social well-being and environmental preservation.
Elisenda Aguilera-Cora +1 more
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Marketing of tourism destinations: A misapprehension between place and nation branding in Zimbabwe tourism destination. [PDF]
African Journal of Hospitality, Tourism and Leisure, 2018 The study was based on understanding the relationship between place branding and nation branding. This was with an aim to uplift the performance of Zimbabwe tourism destination brand, through an improved global market identity and visibility. This helped
Dr Farai Chigora +1 more
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Place Branding as Participatory Governance? An Interdisciplinary Case Study of Tasmania, Australia
SAGE Open, 2020 Research in both public administration and place development has identified a need to develop more participatory approaches to governing cities and regions.
Laura Ripoll González, Fred Gale
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Place branding and the Liverpool ’08 brand campaign in 'City of Liverpool' [PDF]
, 2010 Place branding brings together a range of existing specialisms, in particular those of brand management and development policy, to create a new discipline with equal emphasis on visionary strategy and hands-on implementation.1 Furthermore, Place branding
Maheshwari, V
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What Do Large Language Models Know About Materials?
Advanced Engineering Materials, EarlyView.If large language models (LLMs) are to be used inside the material discovery and engineering process, they must be benchmarked for the accurateness of intrinsic material knowledge. The current work introduces 1) a reasoning process through the processing–structure–property–performance chain and 2) a tool for benchmarking knowledge of LLMs concerning ...
Adrian Ehrenhofer +2 more
wiley +1 more source
Designing model of place branding based on brand attachment (Kish Island case study) [PDF]
پژوهشهای مدیریت عمومیNowadays, place branding is a powerful tool which has the ability to create emotional attractions and brand image as well as an essential key to create differetiation among numerous tourism markets.
khadigeh Ghaemmaghami Tabrizi +3 more
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