Results 91 to 100 of about 6,469 (261)

Modeling Emotion-Driven Systems of Sustainable Place Branding: A PLS-SEM Analysis of Emotionally Durable Visual Design

open access: yesSystems
In the evolving discourse of affective urbanism, emotions are increasingly recognized as fundamental, systemic drivers shaping the social, perceptual, and symbolic dimensions of urban space. Meanwhile, advances in visual technologies and media aesthetics
Hong Zhang, Jie Wei, Cheryl Zhenyu Qian
doaj   +1 more source

Is There a Market for Organic Milk in Serbia? Insights From Integrated Choice and Latent Variable Model

open access: yesAgribusiness, EarlyView.
ABSTRACT Past growth in the global organic market has been concentrated in high‐income countries, while in middle‐income countries such as Serbia the organic market remains nascent and characterized by a sparse assortment of organic products, high retail premia and limited evidence on consumer preferences and their drivers.
Milan Tatic   +3 more
wiley   +1 more source

Place Branding – Geographical Approach. Case Study: Waterloo

open access: yesAmfiteatru Economic, 2016
This study represents an exploratory analysis of the evolution of the place branding concept, with an important focus on the geographical perspective. How has this notion, a newcomer into the geographers' analysis, changed over time and what role does it
Marius-Cristian Neacşu   +2 more
doaj  

Do More Open Economies Export Less Diversely in Brazilian Agribusiness?

open access: yesAgribusiness, EarlyView.
ABSTRACT This paper asks whether municipalities with a larger export‐to‐revenue ratio display a more concentrated bundle of exported goods in Brazilian agribusiness. Recent advances in export imputation for Brazilian municipalities allow for an analysis of the concentration profile of each municipality and its association with export openness.
Alan Leal, Michelle Marcia Viana Martins
wiley   +1 more source

Value of Information of Improved Traceability in Fresh Produce Markets

open access: yesAgribusiness, EarlyView.
ABSTRACT Traceability plays an important role in promoting a safe food supply by fostering transparent information exchange along the food supply chain. New technological innovations have the potential to improve traceability outcomes, as greater transparency along the food supply chain can aid in pinpointing precise origins of the contamination ...
Kelsey Vourazeris   +2 more
wiley   +1 more source

How Does Patient Capital Enhance Agribusiness Resilience? Evidence From Chinese Listed Agribusinesses

open access: yesAgribusiness, EarlyView.
ABSTRACT In emerging economies where smallholder farming dominates agricultural production, agribusinesses serve as critical intermediaries linking smallholders to broader markets, and their resilience directly affects agricultural sustainability. Short‐term‐oriented capital is reluctant to adequately finance highly uncertain and cyclical agricultural ...
Siyuan Lyu   +5 more
wiley   +1 more source

Human-centered place branding: an integrated approach to place branding

open access: yes, 2021
Recently, several scholars have called for rethinking the concept of place branding (PB), articulating fundamental questions in favour of furthering its theory and practice. They have suggested the re-assessment of the applications, constructs, measures, and strategies of PB which necessitate the cross-disciplinary elaborations towards the development ...
openaire   +1 more source

Quantifying Consumer Tradeoffs Across Firm‐Level Strategic Positioning Dimensions: Evidence from US Craft Beer Consumers

open access: yesAgribusiness, EarlyView.
ABSTRACT Strategic positioning becomes increasingly important as markets mature, particularly in consumer‐facing industries that offer similar products, experiential cues, and values‐based messages. This study offers a conceptual model to examine the strategic positioning factors that motivate consumers to visit one local business over another before ...
Aaron J. Staples   +2 more
wiley   +1 more source

Place branding: A communication perspective

open access: yesCommunication & Society (Formerly Comunicación y Sociedad), 2018
José Fernández-Cavia   +2 more
doaj   +1 more source

Devising a Branding Model for Multi-Purpose Mega Projects Localization for Iran: Implementing and Testing in a Multi-Purpose Project

open access: yesتحقیقات بازار یابی نوین, 2012
While it seems there are just very few studies on branding process of mega projects of entertainment, residential, tourism and sport, branding is one of the most vital factors in these types of projects. In this paper an attempt has been made to devise a
Ali Divandari, Amir Ekhlassi
doaj  

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