Results 91 to 100 of about 13,462 (309)

Determinants of local food producer participation in state‐sponsored marketing programs: Evidence from Missouri

open access: yesAgribusiness, EarlyView.
Abstract This study examines producer participation choices considering a variety of potential benefits linked to state‐sponsored marketing programs, using a real choice dataset of farmers in Missouri. Multinomial logit models are employed to predict determinants of farmer enrollment in three tiers of the Missouri Grown local food marketing program ...
Lan Tran, Ye Su, Laura McCann
wiley   +1 more source

Places to cities: Comprehending brands as personalities for Zimbabwean urban tourism vibrancy. [PDF]

open access: yesAfrican Journal of Hospitality, Tourism and Leisure, 2019
This study upon which this article is based was grounded on understanding the personalities existing within the urban residential areas in Zimbabwe. The aim was to establish personalities that would be used to brand places and cities as residential areas
Dr Farai Chigora   +1 more
doaj  

Place branding

open access: yes, 2023
O crescimento da atividade turística veio impulsionar e alterar a forma como percecionamos os destinos. Cada vez mais as regiões, cidades e países sentem a necessidade de se destacar, pois as possibilidades de escolha são inúmeras e infinitas, torna-se assim mais difícil para um destino emergir como a opção certa.
openaire   +1 more source

Food festivals and place branding: local community's perceptions of Treviso as "the city of tiramisù"

open access: yes, 2023
reservedFood is certainly one of the main characterizing elements of the Italian identity and tiramisù is definitely one of the strongest representatives.
DURIGON, CHIARA
core  

Wine Tourism as a Catalyst for Sustainable Performance: The Mediating Role of Corporate Legitimacy and Green Innovation

open access: yesAgribusiness, EarlyView.
ABSTRACT This study aims to explore the influence of Wine Tourism (WT) on the Sustainable Performance (SP) of wineries in Spain. It particularly investigates how Corporate Social Legitimacy (CSL) and Green Innovation (GI) may act as intermediary factors in this relationship.
Javier Martínez‐Falcó   +3 more
wiley   +1 more source

Public Diplomacy, Place Branding, and Refugee Settlement

open access: yes, 2021
Background Nowadays, not only countries but also cities and regions communicate directly with residents in other countries using public diplomacy. Public diplomacy includes all official efforts to convince targeted sectors of foreign opinion to support ...
Rauhut Kompaniets, Olga, Rauhut, Daniel
core  

How Does Cultural and Colonial Heritage Affect Optimal Branding Strategies? Evidence From the Rice Sector in Senegal

open access: yesAgribusiness, EarlyView.
ABSTRACT Africa's cultural and colonial heritage has profoundly segmented rice markets. Whereas in ancient centers of rice domestication, consumers maintained preferences for local rice consistent with their cultural heritage, preferences have shifted toward imported Asian rice in coastal areas around seaports, due to prior exposure to colonial import ...
Kofi Britwum, Matty Demont
wiley   +1 more source

Place Branding and Citizen Involvement: Participatory Approach to Building and Managing City Brands

open access: yesInternational Studies: Interdisciplinary Political and Cultural Journal, 2017
This article examines the role of citizens in the process of building and managing city brands. A multidisciplinary approach is applied to explain the multifaceted nature of territorial brands and citizen involvement.
Marta Hereźniak
doaj   +1 more source

M. Kavaratzis, M. Giovanardi, and M. Lichrou (eds.), 2017, Inclusive place branding: critical perspectives on theory and practice (Book review)

open access: yes, 2019
Critical views of place branding which focus on its unexplored consequences on the physical and social fabric of places are emerging. Place branding is now seen as an essentially political activity, serving hidden agendas and marginalizing social groups ...
Gonzalez, Laura Ripoll
core   +1 more source

The Bitter Taste of Brazil's Temporary Import Ban on Robusta Coffee

open access: yesAgribusiness, EarlyView.
ABSTRACT Brazil, a leading Robusta coffee producer and exporter, faced a significant drought in 2016–2017, which drastically reduced production and depleted stocks. Consequently, Brazil temporarily permitted the import of one million 60‐kg bags of Robusta coffee in the spring 2017. An import ban was imposed shortly afterward due to lobbying by domestic
Hanifi Otgun   +2 more
wiley   +1 more source

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