Results 21 to 30 of about 6,469 (261)

Perception of Brand Personality of Urban Cultural Heritage: A Case Study of Qiming Li, Jiangmen, Guangdong

open access: yesRedai dili, 2022
Place branding is an important means of enhancing place value. It promotes the competitiveness of a place by delivering a unique image distinguished from other places to the audience, to stimulate the development of the local economy and enhance the ...
Lin Mingliang, Yang Minghui
doaj   +1 more source

Reconsidering place branding: ‘connecting the dots’ between placemaking, policy making and sustainable development

open access: yesWelsh Economic Review, 2021
This article sets out developments in the place branding literature, detailing its potential to support sustainable development when considered as a process that reflects and supports the place and its people, policies and practices.
Laura Reynolds
doaj   +1 more source

Peripheral Neutrophil Activation and Extracellular Trap Formation in Amyotrophic Lateral Sclerosis

open access: yesAnnals of Clinical and Translational Neurology, EarlyView.
Markers of neutrophil activation are increased in plasma during ALS, and markers of NET formation associate with ALS survival. ABSTRACT Objectives Peripheral neutrophil levels in amyotrophic lateral sclerosis (ALS) inversely correlate with survival, suggesting a role for neutrophils in disease progression.
Lillia A. Baird   +9 more
wiley   +1 more source

Place Branding and Place-Shaping: A Rural Tourism Programme and Beyond in Southwest China

open access: yesTourism and Hospitality
While place branding strategies are increasingly implemented in rural tourism, they are criticised for issues of exclusion and homogenisation. In response, attempts have been made to rejuvenate place branding by integrating the ideology of place-shaping.
Tian Tian, Stijn Speelman
doaj   +1 more source

The role of place branding in local and regional economic development: bridging the gap between policy and practicality

open access: yesRegional Studies, Regional Science, 2016
Place branding has become an increasingly integral part of local and regional economic development strategies in the global competition for business investment.
Evan Cleave   +3 more
doaj   +1 more source

Travel Writing in Place Branding - A Case Study on Nantes [PDF]

open access: yesJournal of Tourism, Heritage & Services Marketing, 2017
One of the main channels to communicate city branding, designed to attract British tourists for short breaks, is the travel section of the UK national press.
CharlieMansfield
doaj   +1 more source

Defining Place Branding through Local and National Identity and National Stereotypes

open access: yesBulletin of the Transilvania University of Braşov: Series VII: Social Sciences, Law, 2022
From a communication perspective, it can be considered that the identity of a brand is defined by the one who transmits the message, while the image of it is the actual image developed in the mind of the receiver. Brand identity is
V.A. Briciu, A. Briciu
doaj   +1 more source

New Onset of Fibromyalgia After Exposure to a Combat Environment: A Longitudinal Cohort Study

open access: yesArthritis Care &Research, EarlyView.
Objective Traumatic life events are hypothesized to be triggers for the onset of fibromyalgia. Posttraumatic stress disorder (PTSD) is a common comorbidity of fibromyalgia. However, limited prospective data are available on the development of fibromyalgia after exposure to high‐magnitude stress.
Jay B. Higgs   +15 more
wiley   +1 more source

The use of Sustainable Development Goals as a framework for place branding research: a survey of academic experts

open access: yesCommunication & Society (Formerly Comunicación y Sociedad)
Place branding as a governance and communication tool can play a key role in sustainable development. Former research illustrates how place branding can influence economic growth, social well-being and environmental preservation.
Elisenda Aguilera-Cora   +1 more
doaj   +1 more source

Place branding as an approach to the development of rural areas: A case study of the brand “Babica in Dedek” from the Škofja Loka Hills, Slovenia

open access: yesActa Geographica Slovenica, 2022
Place branding is an approach to stimulating territorial development. From the theoretical point of view, place branding in rural areas should be an inclusive and participatory process.
Erik Logar
doaj   +1 more source

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