Results 231 to 240 of about 6,537 (260)

What’s in a Brand? Place Branding and Migration in Smart Cities

2023
Ricardo Matheus, Naveen Naval, Nina Rizun, Charalampos Alexopoulos, Raphael Gouvêa da Silva, Guilherme Wiedenhöft, Stuti Saxena   +6 more
openaire   +1 more source

My city – my brand: the different roles of residents in place branding

Journal of Place Management and Development, 2013
Mihalis Kavaratzis, Sebastian Zenker, Erik Braun   +2 more
exaly  

The four Rs of place branding

Journal of Marketing Management, 2011
Robert Aitken, Adriana Campelo
exaly  

Place branding

Dominic Medway, Gary Warnaby
openaire   +1 more source

Branding Places

2020
openaire   +1 more source

Reframing place promotion, place marketing, and place branding - moving beyond conceptual confusion

Cities, 2018
Kees Terlouw, Martin Boisen, OSCAR Couwenberg   +2 more
exaly  

The Brand Of A Place / Branding the place

2012
Dinçer, Demet, Ovacık, Duygu
openaire   +1 more source

Place as Brand

2020
openaire   +1 more source

Confused branding? An exploratory study of place branding practices among place management professionals

Cities, 2017
J Andres Coca-Stefaniak, Alastair M Morrison   +1 more
exaly  

Putting a number on place: a systematic review of place branding influence

Journal of Place Management and Development, 2017
Godwin Arku, Evan Cleave
exaly