Results 21 to 30 of about 6,537 (260)

Perception of Brand Personality of Urban Cultural Heritage: A Case Study of Qiming Li, Jiangmen, Guangdong

open access: yesRedai dili, 2022
Place branding is an important means of enhancing place value. It promotes the competitiveness of a place by delivering a unique image distinguished from other places to the audience, to stimulate the development of the local economy and enhance the ...
Lin Mingliang, Yang Minghui
doaj   +1 more source

Place Branding and Place-Shaping: A Rural Tourism Programme and Beyond in Southwest China

open access: yesTourism and Hospitality
While place branding strategies are increasingly implemented in rural tourism, they are criticised for issues of exclusion and homogenisation. In response, attempts have been made to rejuvenate place branding by integrating the ideology of place-shaping.
Tian Tian, Stijn Speelman
doaj   +1 more source

What Do Large Language Models Know About Materials?

open access: yesAdvanced Engineering Materials, EarlyView.
If large language models (LLMs) are to be used inside the material discovery and engineering process, they must be benchmarked for the accurateness of intrinsic material knowledge. The current work introduces 1) a reasoning process through the processing–structure–property–performance chain and 2) a tool for benchmarking knowledge of LLMs concerning ...
Adrian Ehrenhofer   +2 more
wiley   +1 more source

Optimization of the Production of Rubber Compounds Using Mathematical Models

open access: yesAdvanced Engineering Materials, EarlyView.
Rubber compounds were mixed in a batch internal mixer, and symbolic regression was used to derive mathematical models linking recipe and process parameters to ram path, torque, and mixing quality (incorporation, dispersion, distribution). Subsequent optimization with evolutionary algorithms identified operating conditions that reduce specific energy ...
Anke Bardehle   +7 more
wiley   +1 more source

The role of place branding in local and regional economic development: bridging the gap between policy and practicality

open access: yesRegional Studies, Regional Science, 2016
Place branding has become an increasingly integral part of local and regional economic development strategies in the global competition for business investment.
Evan Cleave   +3 more
doaj   +1 more source

Laser‐Induced Graphene from Waste Almond Shells

open access: yesAdvanced Functional Materials, EarlyView.
Almond shells, an abundant agricultural by‐product, are repurposed to create a fully bioderived almond shell/chitosan composite (ASC) degradable in soil. ASC is converted into laser‐induced graphene (LIG) by laser scribing and proposed as a substrate for transient electronics.
Yulia Steksova   +9 more
wiley   +1 more source

The use of Sustainable Development Goals as a framework for place branding research: a survey of academic experts

open access: yesCommunication & Society (Formerly Comunicación y Sociedad)
Place branding as a governance and communication tool can play a key role in sustainable development. Former research illustrates how place branding can influence economic growth, social well-being and environmental preservation.
Elisenda Aguilera-Cora   +1 more
doaj   +1 more source

Marketing of tourism destinations: A misapprehension between place and nation branding in Zimbabwe tourism destination. [PDF]

open access: yesAfrican Journal of Hospitality, Tourism and Leisure, 2018
The study was based on understanding the relationship between place branding and nation branding. This was with an aim to uplift the performance of Zimbabwe tourism destination brand, through an improved global market identity and visibility. This helped
Dr Farai Chigora   +1 more
doaj  

Reconsidering place branding: ‘connecting the dots’ between placemaking, policy making and sustainable development

open access: yesWelsh Economic Review, 2021
This article sets out developments in the place branding literature, detailing its potential to support sustainable development when considered as a process that reflects and supports the place and its people, policies and practices.
Laura Reynolds
doaj   +1 more source

Patient‐Derived 3D Heart‐On‐a‐Chip Model of Dilated Cardiomyopathy With Embedded Bead‐Based Mapping of Tissue Contractility

open access: yesAdvanced Healthcare Materials, EarlyView.
A heart‐on‐a‐chip model of dilated cardiomyopathy is developed from patient‐derived induced pluripotent stem cells. The model recapitulates key disease phenotypes and enables functional assessment through integrated bead‐based tracking and pillar deflection measurements.
Ali Mousavi   +10 more
wiley   +1 more source

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