Results 241 to 250 of about 6,485 (260)

An analysis of product-place co-branding: the case of Ceylon Tea

Asia Pacific Journal of Marketing and Logistics, 2017
Park Thaichon
exaly  

The Influence of Stakeholder Involvement on The Effectiveness of Place Branding

Public Management Review, 2012
Erik Hans Klijn, Jasper Eshuis, Erik Braun   +2 more
exaly  

Place Branding in its Place

2020
openaire   +1 more source

When place brand and place logo matches: VRIO applied to place branding

Place Branding and Public Diplomacy
Fabiana Gondim Mariutti, Vivian Iara Strehlau, John James Loomis, Eliana Herrero   +3 more
openaire   +1 more source

Branding the destination versus the place: The effects of brand complexity and identification for residents and visitors

Tourism Management, 2017
Sibylle Petersen, Sebastian Zenker, Erik Braun   +2 more
exaly  

Visual landscape as a key element of place branding

Journal of Place Management and Development, 2017
Robert Govers, Joan Nogue
exaly  

An analysis of terminology use in place branding

Place Branding and Public Diplomacy, 2008
Jennifer Rowley, Sonya Hanna
exaly  

The selective nature of place branding and the layering of spatial identities

Journal of Place Management and Development, 2011
Kees Terlouw, Martin Boisen, Bouke Van Gorp   +2 more
exaly  

Place Branding and Selling Place

2009
openaire   +1 more source

Authenticity and Place Branding:

2010
Ooi, Can-Seng, Stöber, Birgit
openaire   +2 more sources