Results 291 to 300 of about 13,462 (309)

Decentralised place branding through multiple authors and narratives: the collective branding of a small town in Sweden

Journal of Marketing Management, 2022
exaly  

Place Branding: The State of the Art

Annals of the American Academy of Political and Social Science, 2008
Peter Van Ham
exaly  

The Influence of Stakeholder Involvement on The Effectiveness of Place Branding

Public Management Review, 2012
Erik-Hans Klijn, Jasper Eshuis, Erik Braun   +2 more
exaly  

Place Branding in its Place

2020
openaire   +1 more source

An analysis of product-place co-branding: the case of Ceylon Tea

Asia Pacific Journal of Marketing and Logistics, 2017
Park Thaichon
exaly  

Place Branding: A Systematic Literature Review and Future Research Agenda

Journal of Travel Research
Swapnarag Swain, Charles Jebarajakirthy, Bhuvanesh Kumar Sharma   +2 more
exaly  

Building, Managing and Promoting Place Brands

Finanza, marketing e produzione : rivista di economia d'impresa dell'Università Bocconi : XXXI, 4, 2012, 2012
BONETTI, Enrico, MASIELLO, Barbara
openaire   +2 more sources

Bridging the gap between culture, identity and image: a structurationist conceptualization of place brands and place branding

Journal of Product and Brand Management, 2019
Giuseppe Pedeliento, Mihalis Kavaratzis   +1 more
exaly  

Institutionalized place branding strategy, interfirm trust, and place branding performance: Evidence from China

Journal of Business Research, 2017
exaly  

Cultural intermediaries in place branding: Who are they and how do they construct legitimacy for their work and for themselves?

Tourism Management, 2018
Giannina Warren
exaly