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Partisan self-interest is an important driver for people's support for the regulation of targeted political advertising. [PDF]

open access: yesPLoS ONE, 2021
The rapid emergence of online targeted political advertising has raised concerns over data privacy and what the government's response should be. This paper tested and confirmed the hypothesis that public attitudes toward stricter regulation of online ...
Katharina Baum   +2 more
doaj   +2 more sources

Emotional political advertising

open access: yesCommunicare, 2022
The real possibility exists that the overemphasis of a party’s image in advertisements could lead to the neglect of important political information for voters.
Lynnette Fourie, Johannes Froneman
doaj   +3 more sources

Parasocial relations and social media influencers' persuasive power. Exploring the moderating role of product involvement

open access: yesActa Psychologica, 2022
Aiming to explore the process of social influence in the social media environment, this study addresses consumers' complex psychological processes, attitudes, and behaviors when interacting with social media influencers (SMIs).
Delia Cristina Balaban   +2 more
doaj   +1 more source

Public Measures to Deal with the Negative Effects of Intra-EU Migration. Case Study: Suceava County, Romania

open access: yesTransylvanian Review of Administrative Sciences, 2021
Romania is one of the EU member states reported to have a high rate of intra-EU migration. There is a temporary labor migration, but also Romanian migrants decide to leave their country for good. This phenomenon has a large economic, cultural, and social
Delia Cristina Balaban   +1 more
doaj   +1 more source

Romanian Ngos’ Efforts to Advocate on Behalf of Marginalized Groups and Prevent Social Turbulence

open access: yesTransylvanian Review of Administrative Sciences, 2023
While Romania has undergone huge progress during the last 30 years, the situation of marginalized groups hasn’t progressed as well as the country’s rapid economic development.
Laura Maria Irimeș   +2 more
doaj   +1 more source

Political Advertising in South Africa

open access: yesCommunicare, 2022
A CHANGING political culture in South Africa has seen in recent years a massive ex pansion in the use of political advertising - both by extra-parliamentary pressure groups and establishment mainstream parties.
Brian Pottinger
doaj   +1 more source

Advertising – a Necessary “Elixir of Life” for Capitalism: On the Critique of the Political Economy of Advertising

open access: yestripleC: Communication, Capitalism & Critique, 2023
This contribution aims to lift the ideological veil of apologetics and pseudo-criticism on advertising with the help of a reality-based systematic analysis that contributes to a materialistic theory of advertising. The content-related and methodological
Manfred Knoche
doaj   +1 more source

Political Marketing & Advertising with the Use of Traditional and New Audio-Visual Media Services

open access: yesПроблеми на постмодерността, 2023
The current research focuses on the use of audiovisual media services in the political scene and tries to explore the political marketing and advertising concepts on which these media/services are based.
Athanasios Gkounas
doaj   +1 more source

Analyzing Online Political Advertisements [PDF]

open access: yesFindings of the Association for Computational Linguistics: ACL-IJCNLP 2021, 2021
Accepted at ACL Findings ...
Sanchez Villegas, D.   +2 more
openaire   +3 more sources

Experiencing Political Advertising Through Social Media Logic: A Qualitative Inquiry

open access: yesMedia and Communication, 2023
The allocation of political advertising in social media is rising in Western campaigns. Yet audiences, unlike those of television advertising, are no longer isolated and passive consumers of linear discourses from politicians; users can now interact ...
Martin Echeverría
doaj   +1 more source

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