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International Journal of Emerging Multidisciplinaries: Social SciencePolitical advertising is an important type of advertising that affects voters' behavior during election periods. During these periods, political actors try to influence voters positively and gain their votes with election campaigns targeting their target audience.
Christina Holtz-Bacha, Bengt Johansson
semanticscholar +3 more sources
The small effects of political advertising are small regardless of context, message, sender, or receiver: Evidence from 59 real-time randomized experiments. [PDF]
Sci Adv, 2020 Campaign persuasion operates with notable consistency across political parties, message tone, and information environment. Evidence across social science indicates that average effects of persuasive messages are small.
Coppock A, Hill SJ, Vavreck L.
europepmc +2 more sources
Issues Relevant to Population Health in Political Advertising in the United States, 2011-2012 and 2015-2016. [PDF]
Milbank Q, 2019 Policy Points Political advertising can influence which issues are public policy priorities. Population health–relevant issues were frequently referenced in televised political advertising in the 2011‐2012 and 2015‐2016 US election cycles, with about one‐
Fowler EF +6 more
europepmc +2 more sources
How Algorithms Shape the Distribution of Political Advertising: Case Studies of Facebook, Google, and TikTok [PDF]
AAAI/ACM Conference on AI, Ethics, and Society, 2022 Online platforms play an increasingly important role in shaping democracy by influencing the distribution of political information to the electorate. In recent years, political campaigns have spent heavily on the platforms' algorithmic tools to target ...
Orestis Papakyriakopoulos +3 more
semanticscholar +1 more source
Reaching Voters on Social Media: Planning Political Advertising on Snapchat
International Journal of Market Research, 2023 Over the past decade, political advertising via social media has grown rapidly, spurred by microtargeting, which looks to deliver specific messages to tightly defined audiences.
Arry Tanusondjaja +3 more
semanticscholar +1 more source
Journal of Political Marketing, 2023 Permanent campaigning has been widely examined in electoral scholarship. However, few studies have looked at paid online political advertising or compared the degree to which different types of actor engage in permanent campaigns.
K. Dommett +4 more
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International Journal of Law and Information Technology, 2022 The regulation of political advertising has traditionally been a sensitive issue—unsurprisingly so, as it determines if and how political actors can pay to communicate with voters.
M. V. Drunen +2 more
semanticscholar +1 more source
tripleC: Communication, Capitalism & Critique, 2023 This contribution aims to lift the ideological veil of apologetics and pseudo-criticism on advertising with the help of a reality-based systematic analysis that contributes to a materialistic theory of advertising. The content-related and methodological
Manfred Knoche
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Spending Fast and Furious: Political Advertising in 2020
, 2021 This article is a “first look” at political advertising in 2020. Spending on political advertising in the United States in 2020 obliterated records, and Democrats held huge advantages in the presidential race and in most congressional and senatorial ...
Travis N. Ridout +2 more
semanticscholar +1 more source
Irish Political Studies, 2021 Ahead of the 2019 European Parliament elections, the lack of regulation addressing online political advertising with the potential to undermine the integrity of the electoral process was a significant concern.
N. Kirk, L. Teeling
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