Results 1 to 10 of about 900,736 (176)

POLITICAL MARKET AS VARIABLE OF POLITICAL MARKETING [PDF]

open access: yesZbornik Radova Ekonomskog Fakulteta u Istočnom Sarajevu, 2012
In order to completely understandconcept of this paper I would like to stress that myaim was to elaborate “political market as variableof political marketing” in a way that will define therole of political marketing in the society by drawinga parallel ...
Goran Cicović
doaj   +1 more source

MARKETING ON POLITICS AND PUBLIC LEADERSHIP [PDF]

open access: yesJurnal Manajemen dan Wirausaha, 2018
This study examines the influence of political marketing and political will on public leadership and individual performance. The sample used is the people in Surabaya as many as 265 with a random sampling method.
Purwanto Purwanto   +2 more
doaj   +5 more sources

MARKETING OF POLITICAL SERVICES

open access: yesProblemos, 1998
Recently many references on marketing and application of its methods were published. However its application most frequently is related to economic field of the life (business), commonly with consumer goods market.
Valdas Pruskus
doaj   +24 more sources

Effective management in modern political parties and campaigns. The application analysis of political management concept in Poland

open access: yesEastern Review, 2023
Effective management is the key point of each organization’s wellfunctioning, political parties likewise. This article is an attempt to present the importance of the management in politics with particular emphasis on managing the political parties ...
Marek Sempach
doaj   +1 more source

Political Marketing Prabowo Subianto and Sandiaga Salahuddin Uno in the 2019 Presidential Election

open access: yesJSP: Jurnal Ilmu Sosial dan Ilmu Politik, 2022
This research explains how the political marketing of Prabowo Subianto and Sandiaga Salahuddin Uno was conducted in the 2019 presidential election.
Bismar Harris Satriawan   +1 more
doaj   +1 more source

PRANKVERTISING – PRANKS AS A NEW FORM OF BRAND ADVERTISING ONLINE [PDF]

open access: yesModern Management Review, 2014
A practical joke (i.e. a prank) belongs to a category of disparagement humor, as it is a playful act held to amuse, tease or even mock the victim, and to entertain the audience.
Małgorzata KARPIŃSKA-KRAKOWIAK   +1 more
doaj   +1 more source

The Effect of Political Marketing Mix on Voters Intention Based on Demographic Characteristic; Case Study: 10th Parliament Election [PDF]

open access: yesFaṣlnāmah-i Pizhūhish/hā-yi Rāhburdī-i Siyāsat, 2018
In recent years a lot of parties and candidates competing in this arena have turned to using marketing techniques. That is why such terms as personal marketing, political marketing and campaigns marketing are used in the meantime.
Maryam Karbasforoshha   +2 more
doaj   +1 more source

Giving voters what they want? Party orientation perceptions and preferences in the British electorate [PDF]

open access: yes, 2014
Some of the most important propositions in the political marketing literature hinge on assumptions about the electorate. In particular, voters are presumed to react in different ways to different orientations or postures.
Bartle J   +16 more
core   +1 more source

Children’s and Parents’ Perceptions of Online Commercial Data Practices: A Qualitative Study

open access: yesMedia and Communication, 2020
Children’s personal data are often collected for commercial aims. Although regulations in different countries aim to protect children’s privacy (e.g., by imposing websites to request parental consent for the processing of children’s data for commercial ...
Laurien Desimpelaere   +2 more
doaj   +1 more source

Permit Markets with Political and Market Distortions [PDF]

open access: yesEnvironmental and Resource Economics, 2022
AbstractThis article investigates cap-and-trade markets in the presence of both political and market distortions. We create a model where dominant firms have the ability to rent seek for a share of pollution permits as well as influence the market equilibrium with their choice of permit exchange because of market power.
Alex Dickson, Ian A. MacKenzie
openaire   +2 more sources

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