Results 11 to 20 of about 900,855 (295)

POLITICAL MARKETING PARTAI POLITIK DALAM PEMILIHAN UMUM PRESIDEN TAHUN 2009 (Studi Pada Dewan Pimpinan Daerah Partai Demokrat Provinsi Sumatera Utara)

Perspektif: Jurnal Ilmu-ilmu Sosial, 2016
Political marketing is the method and application of marketing concepts in a political context. Political marketing is seen as a set of methods that can facilitate the contestant (individual or political party) political initiatives in marketing ...
Zafar Siddik Pohan
doaj   +1 more source

POLITICAL MARKETING PARTAI POLITIK DALAM PEMILIHAN UMUM PRESIDEN TAHUN 2009 (Studi Pada Dewan Pimpinan Daerah Partai Demokrat Provinsi Sumatera Utara)

Perspektif: Jurnal Ilmu-ilmu Sosial, 2019
Political marketing is the method and application of marketing concepts in a political context. Political marketing is seen as a set of methods that can facilitate the contestant (individual or political party) political initiatives in marketing ...
Zafar Siddik Pohan
doaj   +1 more source

The role of social media in the political involvement of millennials [PDF]

Spanish Journal of Marketing-ESIC, 2022
Purpose – This study aims to examine the relationship of information quality of social media, social media reputation, social media political marketing activities, trust and political involvement of millennials.
Rahmad Solling Hamid, Abror Abror, Suhardi M. Anwar, Andi Hartati   +3 more
doaj   +1 more source

Political markets: recycling, economization and marketization [PDF]

Economy and Society, 2013
Abstract This paper considers recycling as an economic activity, locating it in debates about economization, marketization and performativity. It argues that recycling is a reflexive intervention in economic activity which extends the boundaries of markets, by internalizing objects formerly externalized as wastes and by attending to the temporal ...
Gregson, N., Watkins, H., Calestani, M.
openaire   +3 more sources

Analisis Pengaruh Label Ramah Lingkungan Terhadap Keputusan Pembelian Produk Ramah Lingkungan

Jurnal Studi Manajemen Organisasi, 2018
Concern for the environment is a must for everyone because the issue of environmental damage is what we have often heard from various media, even from the community or mouth to mouth, how important it is for everyone to pay attention to environmental ...
Robetmi Jumpakita Pinem, Nurul Imani Kurniawati, Riandhita Eri Werdani Werdani   +2 more
doaj   +1 more source

Role of Universities in City Renovation and in Shaping Its International Brand: A Case Study of the Polish City of Lodz

International Studies: Interdisciplinary Political and Cultural Journal, 2017
This paper aims at highlighting the role of higher education institutions in Lodz in the regeneration of urban space and in building the international brand of a university town.
Tomasz Domański
doaj   +1 more source

Toward a conceptual framework of emotional relationship marketing: an examination of two UK political parties [PDF]

, 2014
The purpose of this paper is to review the notion of branding and evaluate its applicability to political parties. As ideological politics is in decline, branding may provide a consistent narrative where voters feel a sense of warmth and belonging.
Algesheimer R., Atkin D., Bartle J., Blake R., Blumenthal D., Brown M. B., Butler D., Butler D., Butler D., Cameron D., Cameron D., Cameron D., Cameron D., Christopher Pich, Christopher R., Dalton R. J., Davies A. J., De Chernatony L., Denver D., Dianne Dean, Downs A., Gould P., Gummerson E., Heath A., Hitchens P., Kirchheimer O., Kotler P., Lakoff G., Lees-Marshment J., Lindstrom M., MacKuen M. B., Palazzo G., Radice G., Radice G., Radice G., Roberts K., Robin Croft, Rose R., Schweiger G., Seyd P., Shaw E., Simòes C., Thompson C. J., Toye R., Varey R., Whiteley P., Whiteley P., Wring D.   +47 more
core   +1 more source

From likes to luggage: The role of social media content in attracting tourists

Heliyon
The tourism industry has become increasingly information-driven where tourists need reliable information to make their travel decisions. Social media content creators have emerged as prominent figures in disseminating authentic and credible information ...
Khalid Hussain, Mirza Mohammad Didarul Alam, Aqdas Malik, Ali Tarhini, Maha Khamis Al Balushi   +4 more
doaj   +1 more source

Place Marketing in Hungary: The Case of Debrecen [PDF]

, 2009
After the political transformations in East-Central Europe local authorities were forced to realise that they have to employ more active policy, and consequently, the use of place marketing became more popular.
Kozma, Gábor
core   +1 more source

Cultural Ecosystem of Creative Place: Creative Class, Creative Networks and Participation in Culture

International Studies: Interdisciplinary Political and Cultural Journal, 2017
The scope of this paper is to conceptualise a data-based research framework for the role of creative networks in cultural exchange. Participation in culture measured as audience per 1000 residents and expenditures on culture-related activities were ...
Justyna Anders-Morawska
doaj   +1 more source