Results 11 to 20 of about 4,231,895 (332)
Analysis of Consumers' Perception on Purchase Decisions of Takeaway Coffee Drinks in Yogyakarta
Agritech, 2023 This study aimed to determine and analyze the effect of brand image, product, price perception, and preference on purchase decisions of takeaway coffee.
Fauzia Adni Alita +2 more
doaj +1 more source
KnE Social Sciences, 2023 The most popular social media promotion tool is Instagram. The main factor is that social networking tools enable users to exchange photographs and videos. Additionally, Instagram, which is open to all users and is free, is utilized as a promotional tool,
Muhamad Al Faruq Abdullah +5 more
semanticscholar +1 more source
Jurnal Apresiasi Ekonomi, 2023 This study has a problem formulation, namely whether price perception affects consumer buying interest in Lazada e-commerce and whether promotion affects consumer buying interest in Lazada e-commerce and whether online customer reviews affect consumer ...
M. Magdalena +4 more
semanticscholar +1 more source
Do switching barriers of a service company moderate the relationship of perceived image and its antecedents? [PDF]
Marketing (Beograd. 1991), 2013 The aim of the paper is to identify key antecedents of the perceived image. The paper presents a new model in which switching barriers play specific role. They have been highlighted as a potential moderator of relationship between the perceived image and
Marinković Veljko
doaj +1 more source
Analysis of Online Purchase Decisions with Modeling Structural Equation Based on Variance
Jurnal Manajemen, 2021 The purpose of this study is to be able to test what can influence online purchasing decisions at PT. Go Online Goals. The independent variables obtained from the preliminary survey results are Promotion, Perception of Prices, and Image for Brands.
Sonny Indrajaya, Melati Pangestu
doaj +1 more source
Marketing and Business Strategy, 2023 The goal of this study is to ascertain how consumer satisfaction at Lawson Salemba is impacted by product quality, price, and service quality. The consumers of Lawson Salemba make up the population under study.
Ahmad Fauzi, Hilma Suyana, Dinda Oktavia
semanticscholar +1 more source
Jurnal Syntax Admiration, 2023 This study aims to analyze the effect of product quality, price perception, and brand image on purchasing decisions for bimoli cooking oil at Alfamart minimarkets in the Pasar Minggu area of South Jakarta.
Siti Maemunah +2 more
semanticscholar +1 more source
Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo, 2023 This study aims to test the effect of service quality and price perception on repurchase intentions through customer satisfaction as an intervening variable at Juanda Airport Surabaya for Citilink airlines.
Hilda Khuzaifah +2 more
semanticscholar +1 more source
Pamukkale Üniversitesi İşletme Araştırmaları Dergisi, 2022 Pazarlama literatüründe fiyat indirimleri üzerine çok sayıda araştırma olmasına rağmen, fiyat artışlarının etkisini araştırmak için sınırlı sayıda çalışma yapılmıştır.
Onur Koç, Kalender Özcan Atılgan
doaj +1 more source
The Influence of Price Perception and Trust on Purchasing Intention of Women’s Care at E-commerce
East Asian Journal of Multidisciplinary Research, 2023 English This study aims to determine how much influence the perception of price and trust have on the intention to buy cosmetics at Shopee. This research is quantitative, using the T-test and F-test with a significance level of 5%. The sampling technique
Haryudi Anas +3 more
semanticscholar +1 more source