“You Win, You Buy”—How Continuous Win Effect Influence Consumers' Price Perception: An ERP Study [PDF]
Frontiers in Neuroscience, 2018 Price played an important role in most purchases. Buying behavior was strongly determined by consumers' price expectations. Emotion as a research hotspot was demonstrated to be ubiquitous in marketing and influenced purchase processing as well.
Qingguo Ma +6 more
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Adoption of 3D-Printed Food in Romania: Price Perception as a Key Determinant of Consumer Acceptance [PDF]
FoodsThree-dimensional printed food has rapidly positioned itself at the intersection of food technology and personalized nutrition, opening up new perspectives for sustainable production, creative customization, and more efficient resource use.
Iuliana Petronela Gârdan +5 more
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The Influence of Tourist Attraction Type on Product Price Perception and Neural Mechanism in Tourism Consumption: An ERP Study [PDF]
Psychology Research and Behavior Management, 2023 Qiang Wei,1,* Dong Lv,1,2,* Shuna Fu,3,* Dongmei Zhu,1 Minxiao Zheng,1 Si Chen,3 Shihang Zhen4 1Department of Psychology, Jianghan University, WuHan, People’s Republic of China; 2School of Business Administration, Huaqiao University, Quanzhou,
Wei Q +6 more
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Corrigendum: “You Win, You Buy”—How Continuous Win Effect Influence Consumers' Price Perception: An ERP Study [PDF]
Frontiers in Neuroscience, 2019 Qingguo Ma +6 more
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Price perception and price appearance on repurchase intention of Gen Y: do brand experience and brand preference mediate? [PDF]
Heliyon, 2020 Yasri Yasri +2 more
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Mehmet Akif Ersoy Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 2023 Pazarda bulunan marka sayısının fazla olması, etkili bir marka ismi bulmanın zor olması ve yeni bir markayı tutundurmak için katlanılacak maliyetin yüksek olması markaları genişlemeye yöneltmektedir.
Ali Köroğlu
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AGRISE, 2023 Technological developments in the era of globalization have provided changes for society both in social, economic, and cultural aspects. This massive technological development has created unprecedented new job and business opportunities.
Cholista Ferry Irawan +3 more
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The influence of retail facility lighting on shoppers' product perception [PDF]
Strategic Management, 2022 Background: The subject of the paper is lighting, which represents one of the instruments of shopper marketing. Review of the relevant literature suggests that lighting can have a significant impact on the appearance of the observed product. Purpose: The
Tešić Dejan +2 more
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How Consistent Are Consumers in Their Decisions? Investigation of Houseplant Purchasing
Behavioral Sciences, 2021 This paper examines the impact of intrinsic consumer attributes on decision consistency in houseplant purchasing intentions. Subjects reported their likelihood to buy (LTB) for themselves and as a gift at perceived bargain and getting expensive price ...
Melinda J. Knuth +2 more
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Jurnal Ilmiah Bisnis dan Ekonomi Asia, 2023 This study is entitled "The Influence of Price Perception, Product Reviews, and Ease of Purchasing Decisions on E-Commerce Tokopedia in Madiun City." This study aimed to determine the effect of price perceptions, product reviews, and convenience on ...
Dian Citaningtyas Ari Kadi +3 more
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