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Analysis of Online Purchase Decisions with Modeling Structural Equation Based on Variance
Jurnal Manajemen, 2021 The purpose of this study is to be able to test what can influence online purchasing decisions at PT. Go Online Goals. The independent variables obtained from the preliminary survey results are Promotion, Perception of Prices, and Image for Brands.
Sonny Indrajaya, Melati Pangestu
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Analysis of Consumers' Perception on Purchase Decisions of Takeaway Coffee Drinks in Yogyakarta
Agritech, 2023 This study aimed to determine and analyze the effect of brand image, product, price perception, and preference on purchase decisions of takeaway coffee.
Fauzia Adni Alita +2 more
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Consumer Perceptions of Price (Un)Fairness [PDF]
Journal of Consumer Research, 2003 A series of studies demonstrates that consumers are inclined to believe that the selling price of a good or service is substantially higher than its fair price. Consumers appear sensitive to several reference points—including past prices, competitor prices, and cost of goods sold—but underestimate the effects of inflation, overattribute price ...
Bolton, L.E., Warlop, Luk, Alba, J.W.
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Do switching barriers of a service company moderate the relationship of perceived image and its antecedents? [PDF]
Marketing (Beograd. 1991), 2013 The aim of the paper is to identify key antecedents of the perceived image. The paper presents a new model in which switching barriers play specific role. They have been highlighted as a potential moderator of relationship between the perceived image and
Marinković Veljko
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Overconfidence, subjective perception and pricing behavior [PDF]
Journal of Economic Behavior & Organization, 2006 Abstract We study the implications of overconfidence for price setting in a monopolistic competition setup with incomplete information. Our price-setters overestimate their abilities to infer aggregate shocks from private signals. The fraction of uninformed firms is endogenous; firms can obtain information by paying a fixed cost. We find two results:
Benigno, Pierpaolo +1 more
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Consumers’ Purchase Intentions Towards Novel Dairy Products: Evidence from Greece and Serbia
Studies in Business and Economics, 2020 The aim of this paper is to investigate consumers’ purchase intentions towards novel dairy products with evidence from Greece and Serbia. Based on the Theory of Planned Behavior (TPB) model, this research empirically tests a set of hypotheses concerning ...
Srdjan Milijevic +2 more
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Upajiwa Dewantara: Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat, 2020 This study aims to analyze product differentiation and price perseption. The study was conducted at Godean outlets. Respondents in this study were customers who purchased products at least once, respondents of Donat Madu Cihanjuang Godean as many as 63 ...
Kiki Norfiyanti
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Niches at the Edges: Price-Value Tradeoff, Consumer Behavior, and Marketing Strategy [PDF]
, 2009 Purpose – The purpose of this paper is to examine how the perception of price-value tradeoff is related to overall satisfaction, purchase intention, word-of-mouth advertising, and actual repurchase behavior.
Akhter, Syed H.
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Behavioral Sciences, 2023 This study aims to examine consumer intention to purchase eco-friendly, handcrafted fashion products made from upcycled clothing and traditional Indonesian batik fabric.
Dindin Saepudin +3 more
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Insights Into Food Buying Decision [PDF]
Annals of Dunarea de Jos University. Fascicle I : Economics and Applied InformaticsThis study aims to investigate the process of consumer purchasing decisions for food products, focusing on the roles of price, emotion, packaging, and labeling.
Maricica Stoica +2 more
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