Results 31 to 40 of about 4,231,895 (332)

The Effect of Perceived Quality, Brand Image, and Price Perception on Purchase Decision

open access: yes, 2021
This study aims to determine the influence of perceived quality, brand image, and price perception on the decision to purchase airline tickets online at traveloka.com customers.
Misbahul Anwar, Dodi Andrean
semanticscholar   +1 more source

ANALYSIS OF PRICE PERCEPTION, PURCHASE INTEREST AND MARKETING PERFORMANCE ON PURCHASE DECISIONS

open access: yesDinasti International Journal of Digital Business Management, 2022
Literature Review Review of Price Perception Analysis, Purchase Interest and Marketing Performance on Purchase Decisions is a scientific article that aims to build a research hypothesis on the influence between variables that will be used in further ...
Haitao Niu
semanticscholar   +1 more source

A Study on the Factors Contributing to Customer Loyalty in Budget Hotels in Cairo and Alexandria, Egypt [PDF]

open access: yesAfrican Journal of Hospitality, Tourism and Leisure, 2022
Customer loyalty has gained great consideration in recent years. It is crucial for hotel’s success and survival in this competitive market. This research intends to determine the factors contributing to customer loyalty in budget hotel sector in Egypt ...
Hatem Radwan Ibrahim Radwan
doaj   +1 more source

The Effects of Price Perception, Product Knowledge, Company Image, and Perceived Value on Purchase Intentions for Automotive Products

open access: yesEuropean Journal of Business and Management Research, 2021
The purpose of this study is to explain the effect of price perception, product knowledge, company image, and perceived value on purchase intention. The method used is purposive sampling with a sample of 120 people.
Made Theoresta Taruna Jaya Ayub   +1 more
semanticscholar   +1 more source

Niches at the Edges: Price-Value Tradeoff, Consumer Behavior, and Marketing Strategy [PDF]

open access: yes, 2009
Purpose – The purpose of this paper is to examine how the perception of price-value tradeoff is related to overall satisfaction, purchase intention, word-of-mouth advertising, and actual repurchase behavior.
Akhter, Syed H.
core   +2 more sources

The Factors Affecting Purchasing Decision through Pegipegi Application by Customers of Dian Nuswantoro University

open access: yesJournal of Management and Entrepreneurship Research, 2020
Objective: This study aims to analyse the factors that influence online purchasing decisions through Pegipegi application.Research Design & Methods: This research method is quantitative with sample of 170 respondents of students of Universitas Dian ...
Diana Aqmala   +2 more
doaj   +1 more source

MARKA İMAJI VE FİYAT ALGISININ MARKA GENİŞLEMESİNE YÖNELİK TUTUM ÜZERİNDEKİ ETKİSİNDE MARKA SADAKATİNİN ARACILIK ROLÜ

open access: yesMehmet Akif Ersoy Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 2023
Pazarda bulunan marka sayısının fazla olması, etkili bir marka ismi bulmanın zor olması ve yeni bir markayı tutundurmak için katlanılacak maliyetin yüksek olması markaları genişlemeye yöneltmektedir.
Ali Köroğlu
doaj   +1 more source

Effect of Price Perception and Service Quality on on Purchase Decisions

open access: yesDinasti International Journal of Economics, Finance & Accounting, 2022
The Literature Review article on the Effect of Price Perception and Service Quality on Purchase Decisions is a scientific article that aims to build a research hypothesis on the influence between variables that will be used in further research, within ...
Hazimi Bimaruci Hazrati Havidz
semanticscholar   +1 more source

CONSUMER SATISFACTION BEHAVIOR WHOM PURCHASE CHINESE SMARTPHONE IN SOLORAYA

open access: yesJurnal Aplikasi Manajemen, 2020
Customer satisfaction behavior that buys Chinese smartphone products is the purpose of this research. This research population is all customers who bought Chinese smartphones in seven cities included Surakarta, Boyolali, Sukoharjo, Wonogiri, Sragen ...
Febrianur Ibnu Fitroh Sukono Putra   +3 more
doaj   +1 more source

INFLUENCE OF PRICE PERCEPTION AND ELECTRONIC WORD OF MOUTH ON CONSUMER PURCHASE DECISION THROUGH E-COMMERCE IN MALANG CITY (STUDY AT SHOPEEFOOD SERVICES IN SHOPEE E-COMMERCE)

open access: yesAGRISE, 2023
Technological developments in the era of globalization have provided changes for society both in social, economic, and cultural aspects. This massive technological development has created unprecedented new job and business opportunities.
Cholista Ferry Irawan   +3 more
doaj   +1 more source

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